So you’ve started a band. Four of you get together and have a jam session. You think you're pretty good. You're friends tell you you’re great.rock n roll guitar head

Right that’s it – we’re done. We’re great. Lets put on a show.

But no one comes – why not. We’re great – but why didn’t they come.

Rock bands don't start out playing stadiums, they start in small clubs building their audience of fans. Companies and brands need to do the same, start small, identify your audience and build a market just like a rock band does.