The entire role of B2B marketing, and the marketing department or B2B marketing agency, is to feed the sales funnel. Promote the right messages to the right target market to influence them to make a sale. Thats it!

Having them like you on Facebook or follow you on Twitter are just great, but the aim of the game is to make sales, not just be popular.

Many advertising agencies and marketing agencies simply see a small part of the process, or don't see their role as feeding the sales funnel. As a full service marketing agency, Icon builds your marketing strategy with the end goal as the first priority - feed leads to the sales team and ensure the branding and key messages supports the customer experience.

It's important to remember, the best marketing isn't the most creative, or even the most popular, its what drives the most sales. Remember social media, great creative etc are marketing tools, not marketing strategy.