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Just because its distress doesn't mean its a bargin
Mar 18, 2012
paula
It's Friday afternoon. Your local paper calls you with a great distress rate for advertising - its 75% and you've got to decide now. You know nothing about who actually reads the paper, how this aligns with your target market nor if this will give you any leads. But its so cheap - surely you have to right?
NO - it still cost you something and delivered nothing. So it wasn't a bargin - it cost you something.
So before you snap up that next hugely discounted distress page, make sure it aligns with your overall strategy, target market and will deliver you leads.
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Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
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