Marketing for Project Homes

June 11, 2011

joe

In an increasingly competitive market place builders need to ensure that the way to grow their business is not only to be the best quality available. Building a brand for any size builder is about clearly understanding why people should buy your design.

Things to think about include:
• How will your designs impact upon peoples lifestyles
• What confidence will you give people to trust you with the biggest decision of their lives
• Your price is more expensive than the others I have had? Why should I buy for you?

Answering these questions are fundamental in building your unique brand. Ensuring you are different from the rest of the many builders is more important about knowing the confidence you give people.

The new brand development for Beechwood Homes was more about harnessing the extraordinary value that 25 years in the market place brought than to focus on why the original business went into receivership. Keeping the name Beechwood was more important than changing it. Even thought the business had some difficulty, the name still evoked images of quality, value and trust for the many families who trusted Beechwood with their family homes. This confidence is still there that is why we kept the name and built on this heritage.

This brand is now growing and very focus on the providing families with their family homes. Branding is about being very clear of the value and the experience you give your customers. Adversity is not a problem. It is how you handle it
www.beechwoodhomes.com.au

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
Show More