Harrington Grove Case Study
Strategy
Icon Visual Marketing has worked with Harrington Grove for over a decade, helping build the brand and identity while also delivering ongoing marketing strategies and initiatives for this award-winning Sydney South West land development. With market conditions changing throughout the life of development, Icon Visual Marketing has redefined the positioning of Harrington Grove to meet market demands
Solution
The strong brand hierarchy built over many years for Harrington Grove and unswerving vision has help maintain the reputation and ultimately price premium for the estates while also attracting other strong brands to the estate.
Awarded Australian Residential Development 2014 by UDIA, the judges commented on the marketing for Harrington Grove.
“The single most important feature of Harrington Grove is its absolute commitment to fostering a close-knit community with a very strong sense of community identity. This commitment is reflected in the marketing strategy and programs and has been instrumental to the marketing success of the development.”
Results
Harrington Grove continues to demand a price premium even into its final
release stage.
Strategic planning and execution
Strong branding
Integrated media strategy
Campaign concepting and delivery
Advertising execution
Estate signage / billboards
Community awareness program
Interactive sales process
Consistent online presence
Crisis management
Award submissions
Public Relations
Videography
Content Marketing
Web design and development
