Signage & collateral
Harrington Grove
Icon has worked with Harrington Grove for over a decade, building the brand and identity while delivering the ongoing marketing for this award-winning South West Sydney land development.
Strategy
Icon Visual Marketing has worked with Harrington Grove for over a decade, helping build the brand and identity while also delivering ongoing marketing strategies and initiatives for this award-winning Sydney South West land development. With market conditions changing throughout the life of the development, Icon Visual Marketing has redefined the positioning of Harrington Grove to meet market demands.
Solution
The strong brand hierarchy built over many years for Harrington Grove and its unswerving vision has helped maintain the reputation and ultimately the price premium for the estates, while also attracting other strong brands to the estate.
Awarded Australian Residential Development 2014 by UDIA, the judges commented on the marketing for Harrington Grove.
Results
Harrington Grove continues to demand a price premium even into its final release stage.
“The single most important feature of Harrington Grove is its absolute commitment to fostering a close-knit community with a very strong sense of community identity. This commitment is reflected in the marketing strategy and programs and has been instrumental to the marketing success of the development.”UDIA judges, Australian Residential Development 2014
The work
What we delivered
- Strategic planning and execution
- Strong branding
- Integrated media strategy
- Campaign concepting and delivery
- Advertising execution
- Estate signage and billboards
- Community awareness program
- Interactive sales process
- Consistent online presence
- Crisis management
- Award submissions
- Public relations
- Videography
- Content marketing
- Web design and development
Let’s tell your story next.
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