Strategy

Icon Visual Marketing has worked with Harrington Grove for over a decade, helping build the brand and identity while also delivering ongoing marketing strategies and initiatives for this award-winning Sydney South West land development. With market conditions changing throughout the life of development, Visual Marketing has redefined the positioning of Harrington Grove to meet market demands

Solution

The strong brand hierarchy built over many years for Harrington Grove and unswerving vision has help maintain the reputation and ultimately price premium for the estates while also attracting other strong brands to the estate.

Awarded Australian Residential Development 2014 by UDIA, the judges commented on the marketing for Harrington Grove.

“The single most important feature of Harrington Grove is its absolute commitment to fostering a close-knit community with a very strong sense of community identity. This commitment is reflected in the marketing strategy and programs and has been instrumental to the marketing success of the development.”

Results

Harrington Grove continues to demand a price premium even into its final release stage.