harrington banner

HARRINGTON GROVE

MASTER PLANNED COMMUNITY

Background

Recognised nationally for its strengths in planning and design, Harrington Estates is a prestigious land development group based in Sydney’s South- West who have overseen the successful delivery of award-winning developments such Harrington Park, Harrington Grove and most recently Catherine Park Estate.

Strategy

Icon Visual Marketing has worked with Harrington Grove for over a decade, helping build the brand and identity while also delivering ongoing marketing strategies and initiatives for this award-winning Sydney South West land development. With market conditions changing throughout the life of development, Visual Marketing has redefined the positioning of Harrington Grove to meet market demands

Solution

The strong brand hierarchy built over many years for Harrington Grove and unswerving vision has help maintain the reputation and ultimately price premium for the estates while also attracting other strong brands to the estate.

Awarded Australian Residential Development 2014 by UDIA, the judges commented on the marketing for Harrington Grove.

“The single most important feature of Harrington Grove is its absolute commitment to fostering a close-knit community with a very strong sense of community identity. This commitment is reflected in the marketing strategy and programs and has been instrumental to the marketing success of the development.”

Results

Harrington Grove continues to demand a price premium even into its final release stage.

Services for Harrington Grove include

  • Strategic planning and execution
  • Strong branding
  • Integrated online and offline media strategy
  • Campaign Concepting and Delivery
  • Advertising execution
  • Estate Signage / Billboards
  • Community awareness program
  • Interactive sales process
  • Consistent online presence
  • Crisis management
  • Award submissions
  • Public Relations
  • Videography
  • Content Marketing
  • Web design and development
Mask Group 127
Mask Group 112
HaringtonGrove
Harrington grove flyer