What does it mean to be a full service marketing agency?

July 23, 2012

sheree

We hear alot of advertising agency's and marketing consultancy's say they are "full service." Its a great phrase to toss around when your trying to attract clients or pitch for accounts, but what does being a full service marketing agency really mean. We're not sure what it means to other agencies, but can only explain what it means to us.

For Icon, being a full service marketing agency first and foremost means that we don't outsource - anything.

What this means for our clients is that we have strengths across the full range of marketing services – online marketing and digital strategy, web development and design, marketing strategy and programs and creative services.

We actively ensure that Iconstaff are fully trained across all areas to offer our clients the complete range of marketing services from one in-house team – we do not outsource any of our marketing activities.

For clients with in-house marketing departments, Icons team seamlessly integrates to assist in successful campaigns and programs where required. For clients without the resources of an in-house marketing team, Icon will be your outsourced marketing resource.

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
Show More