What does it mean to be a full service marketing agency?

We hear alot of advertising agency's and marketing consultancy's say they are "full service." Its a great phrase to toss around when your trying to attract clients or pitch for accounts, but what does being a full service marketing agency really mean. We're not sure what it means to other agencies, but can only explain what it means to us.

For Icon, being a full service marketing agency first and foremost means that we don't outsource - anything.

What this means for our clients is that we have strengths across the full range of marketing services – online marketing and digital strategy, web development and design, marketing strategy and programs and creative services.

We actively ensure that Iconstaff are fully trained across all areas to offer our clients the complete range of marketing services from one in-house team – we do not outsource any of our marketing activities.

For clients with in-house marketing departments, Icons team seamlessly integrates to assist in successful campaigns and programs where required. For clients without the resources of an in-house marketing team, Icon will be your outsourced marketing resource.