Marketing Plans

Integrated marketing plans focused on real & measurable results.

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Customised marketing plans that help your business thrive.

Benjamin Frankin famously said, “If you fail to plan, you plan to fail”. This quote couldn’t be more accurate when it comes to marketing. Without a plan, your marketing efforts can be an expensive waste of time and money when your activities don’t achieve the business outcomes you want.

 

Marketing is never a one-size-fits-all approach, so when it comes to creating marketing plans for our clients, we consider your individual business needs to develop tailored, integrated plans that will deliver the results you need to grow. Your marketing plan should be the roadmap that helps your business succeed, aligned for your industry, your customers, and your specific growth objectives.

 

Icon’s team of experienced marketing professionals will work closely with you to develop your unique marketing plan, regardless of whether it’s for a single, stand-alone campaign, a specialised account-based marketing plan, or a long-term annual plan for your overall business. We create fluid, living plans that can be tweaked and adjusted based on real-time results and data driven insights.

3Tier™ Marketing Approach

The key to delivering a successful integrated marketing plan is the philosophy we use in our strategic planning process. Our 3Tier™ approach ensures that all marketing activities are focused on delivering against 3 outcomes: awareness, engagement, and lead generation. Through an integrated marketing strategy we ensure our activities not only span all 3 tiers, but also feature tailored messages that connect with our audience at each stage of the customer journey.

Marketing services delivered your way.

At Icon, our consultancy and strategy services can be utilised in a number of different ways. We can work with you to develop and execute your marketing plan, where you have access to our entire team of marketing professionals to implement, measure and monitor the performance of your tactics or campaigns.

 

Or we can develop an integrated marketing plan that is easy to follow and allows for implementation by your internal team. We can then provide a range of marketing consultancy services to support your internal team in achieving your business goals.

Why choose Icon for marketing plan development?

Client success is our focus

We see ourselves as part of your internal marketing team. We’re not just another supplier – we are your partner. We are proactive in delivering excellent marketing strategies and tactics and are just as engaged in growing your business as you are.

Local knowledge

All our marketing services are in house. Nothing is outsourced or sent overseas. Our marketing specialists have decades of experience working on leading Australian businesses, and across multiple B2B and B2C industries, including FMCG, retail, industrial, property, franchise and more.

Measurable results

Utilising customised, real-time reporting dashboards we interpret and analyse your campaign data. We then provide you with insightful performance feedback and recommendations throughout your campaign period in order to deliver better results.

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Popular marketing plan questions.

  • Why does my business need a marketing plan?

    A marketing plan provides your business with a clear roadmap of marketing activities designed to help achieve your business goals within a specific time period. Without a plan, you will not know what activities are working and what aren’t helping deliver on your objectives. Your marketing plan will help you create measurable goals for your business, it will provide consistency to your team so everyone is on the same page, it ensures you stay within your budget, and finally it allows you to be proactive rather than reactive in working toward your growth objectives.

  • What is the difference between a marketing plan and a marketing strategy?

    Marketing plans incorporate the tactics you will use to achieve your goals and outlines the specific actions you will take to implement your marketing strategy.  


    A marketing strategy sets the overall direction and goals for your business’ marketing. A wide-ranging strategy may last your business for a few years and sets out the pathway to achieving your long term objectives. 

  • What activities should be included in my marketing plan?

    There is no one size fits all solution to marketing, therefore the activities in your marketing plan should be tailored towards your business goals. Are you looking to primarily drive more leads? Or do you want to improve on your brand awareness? Depending on your objectives, the marketing activities that form your marketing plan will differ. Icon Visual Marketing can help you create a customised integrated marketing plan for your business that is aimed at achieving your objectives.

  • How do I measure the ROI of my marketing plan?

    At Icon we utilise a number of different tools to measure the effectiveness and performance of your marketing activities. Through our real-time reporting dashboards, we can report on a range of metrics such as website visits, web sessions, website engagement, and enquiries. If we don’t think a marketing activity is performing, we’ll let you know and provide you with a range of suggestions to help improve performance.

  • Do I still need a marketing plan if I'm only a small business?

    Marketing can seem very overwhelming and intimidating to a small business owner, especially if you've never undertaken any marketing activities before. 


    Our Odee Marketing Platform is ideal for small business owners looking to create their own marketing plan. A fully automated program, Odee can build you a marketing plan tailored to your business needs. All you need to do is fill out a detailed questionnaire about your business, and Odee can do the hard work fo you.


    Click here to learn more about our Odee Marketing Platform for small businesses.

  • Can Icon create a marketing strategy for my business if we're not based in Sydney?

    Of course! We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. 


    We have video conferencing equipment that allows us to run virtual workshops with clients regardles of where they are based.