Why blogging is essential for your business?

July 16, 2012

sheree

 

A search engine optimised blog is in this digital world an essential marketing tool – it’s the number ONE way for your website to be found on Google. Put simple – Google does love a good blog. Its fresh content filled with great links to other sites, blogs, articles and social. And we all know how Google loves new.

 

 

But really, what is blog and how can I use it to interact with my customers?
A good place to start with a blog is to think about the questions you often get asked by your customers. Use your blog to address these. Does your business use a unique technology that would be of interest to your customers? Tell them more about it. Better yet, show them with a low cost video tour – your smartphone can do this easily.

Not sure about how Social media fits in with your business? A blog is really a great introduction to social and it gives you the opportunity to start talking about areas of interest to your customers.

Icon Visual Marketing is not an SEO  or Digital Marketing Company . It is a marketing company who understands that online and digital are part of your overall marketing strategy. Contact us to talk about your digital strategy and how it can fit in with your marketing goals.

 

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
Show More