Social media is about engagement – not numbers

November 27, 2013

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Great social media content is unique and should invite the viewer to engage. Use your social media strategy to engage customers, interact with them, share what interests you and information that may be important to them. That’s how you’ll grow you a loyal fan base who are interacting with your brand – not just numbers of the sake of bragging rights.socialmedia

 


An MIT Sloan Management survey of global business executives shows that 86 per cent of managers think “social business” strategies and tactics will be vital in the next few years. Social media has become an important business communication tool – a way to communicate and engage with your loyal customers and with to grow your customer base.

 


Icon Visual is a full service marketing agency who uses Social media as part of an overall business strategy with measurable goals and objectives. Icon spends a lot of time up front in planning your social media strategy to ensure that there is a strategy to it – not just social media for the sake it.

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When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
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