Using email and offline activities to drive Social media followers and fans

Take a multi-channel approach to growing your opt-in list via mass media advertising, point of sale, QR codes, etc. Consider whether you need to offer incentives for opt-ins, and if so, how you can earn audience loyalty beyond that initial lure. Offer subscribers exclusive access and relevant content based on the expectations you establish during the opt-in process.

If you have a strong email database you use for regular email communications, consider specific emails asking them to join you on Facebook or Twitter. Chances are if they are interested in what you have to say during regular email communications they will be more likely to follow your social media pages.