Just how important is mobile to your business?

People in Singapore are so in love with their mobile smart phones that one in three would forgo a significant lottery win rather than lose their phone. In the U.S., a recent study found that 55 percent of U.S. adults use their mobile phone to go online. And more research shows that there are 331 million mobile users in the US alone, which is actually more than US total population. This must mean that somewhere, somebody’s dog is ordering a pizza on an iPhone. A more recent survey found that mobile devices are so important to us that peopl ecan’t stop using them even when watching TV.

Yet less than 10% haveof small businesses have a mobile website. Crazy right? It's not just that people are using their mobiles for search, but that Google has a different algorithm when a user searches on a mobile device as opposed to a regular computer. Google will more highly recognise - recommend - a mobile site for a mobile search, hence a higher ranking in mobile search.

When people visit a mobile optimised site they tend to take action immediately. Want more customers who are ready to convert? Yeah we do