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Colour Meanings

Choosing the right colour scheme for your corporate branding is extremely important. The right colour and combination of colours can deliver on something so much more powerful than words - emotions. And getting it just right delivers an emotional connection from consumers to your brand - something we are all aiming for.

While a brand’s logo is made up of several visual cues, such as shapes, symbols and words, the number one visual component that people remember most is colour. In fact, colour increases brand recognition by up to 80%. Even further, in a study titled “Impact of color on marketing,” researchers found that up to 90% of snap judgments made about products can be based on colour alone, depending on the product category.

The below colour chart is by no means exhaustive, but a great quick start to colours and their choices in branding and marketing. 

Colur Chart Credit - Icon Visual Marketing

Branding Image Credit - The Logo Company