Update from ICON regarding COVID-19

When formulating your marketing messages, it is essential to be clear, concise and thoughtful to whom you are talking to make the most impact from every communication.

If you try to use each communication or advertisement to be all things to all people by providing too much information, in a complicated and confused way, odds are your message will get lost and any action you were trying to encourage and promote will fail.

Each time you are putting together a social media post, an advertisement, a newsletter, think about three things:

  1. Who are you talking to?
  2. What do you want them to know?
  3. What do you want them to do?

Answering these three simple questions will make sure you are single minded in your approach. The clear advantage of being clear and concise is that people know what is expected of them and be more likely to complete an action.