Update from ICON regarding COVID-19

Digital online Banner advertising can be a powerful marketing tool to build you brand and show your ad to online users who have specifically shown previous interest in your industry or product (See Remarketing).

Banner ads on the internet are everywhere, every news site, your Gmail account, you tube – you really can’t avoid them. But as marketers, its interesting to know just who is clicking on them and perhaps the reasons why people are choosing to skip over them.

A recent infographic by Prestige marketing show that yes, people do click on the ads, and the people most likely to click on the ads are 55 years and older.

However, we find the list of reasons people aren’t clicking on the ads more interesting, and know that when we build you online banner advertising to support your wider branding or call to action campaign, we will be taking all into account.


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