Update from ICON regarding COVID-19

A good SEO strategy is made up of a range of components, both on your own website and external linking factors all of which done properly can build the overall organic rankings of your website for keywords relevant to your business and your industry.

The below pyramid (thanks to SEO Moz 2010) is a great example of the factors that we target to build a good SEO strategy and highlights the importance having a long-term SEO which focuses on implement basic SEO best practices and produce high-quality content that is highly relevant to your business.

Components of good SEO

So while social media is definitely a factor that is relevant for your long term SEO strategy – don’t overlook the basics. Having the right content, with the right keywords, in the right position and getting your content linked to are all critical to your long term SEO success.

There are many facets to a successful SEO strategy:

Quality Content - The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
The best way to increase your organic rankings is have a website that has regularly updated content that is appealing to your target audience.

Keyword Research is the careful selection of the right search phrases and keywords to optimise your website for. Its great to have your website highly ranked for hundreds of keywords, but if they have little relevance to your business or only have a few searches per month, then they don’t count for anything. Highly ranking for a core group of highly relevant keywords is a more successful SEO strategy.

Keyword research includes brainstorming and researching different search suggestions, researching your competitor’s websites and the careful selection of the right terms to optimise your website for.

On-Page Optimisation is the process of making sure that every page on your website is optimised against a group of phrases or keywords that are highly relevant to your business and proven to drive sales leads. Careful selection of keywords is of the upmost importance as part of your long term SEO strategy.

Link Building is the time and labour intensive part of the SEO job. Essentially each link generated from another website to yours is a vote of confidence in your website and increases its authority with Google and other search engines. Link building is the process of generating relevant, high quality links to your website.

Icon Visual Marketing is not an SEO or Digital Marketing Company. It is a marketing company who understands that online and digital are part of your overall marketing strategy. Contact us to talk about your digital strategy and how it can fit in with your marketing goals.