Update from ICON regarding COVID-19

seo-basicsYep, you know that SEO is important for your business, being found online is paramount to growing your sales, but you Google yourself endlessly, your key products and services and you are nowhere to be found.
What are some basic steps you can take to help grow your SEO.

  • Research the terms that are actually used by customers, not just your own industry words. Use free tools such as Google keyword tool to enter in your website and to see what keywords and relevant and use that as a base to build the keyword list that you want to be found for.
  • Use 1-2 relevant keywords in your heading and in your opening paragraph
  • Write unique content
  • Refresh your content regularly to encourage search engines spiders to visit your website more frequently
  • Make sure all the links work on your website
  • Name your webpages with relevant keywords
  • Include a heading on all webpages
  • Include a relevant title and description for each webpage
  • Start using Google Analytics to track where visitors are coming from, how long they stay on your website and what keywords they use to find your website.

Need help with a more comprehensive SEO strategy. Contact the Icon Digital marketing team today.