While there is no specific expiry date on a website, there comes a time when a refresh and a revamp of your website makes good business sense. So, what are some key indicators that your website is no longer making the cut?

  1. Your website is looking old 
    Website design is an ever evolving craft; new trends and styles seamlessly work together with new technologies to create websites that stylishly represent your brand and product.Take an objective look at your website compared to the other websites you are visiting. How does it compare?

  2. Outdated Information
    A clear sign of a dated website is dated content and product information. Was your last news item four years ago? Is your front page banner advertising a Christmas promotion even though its February?

    Outdated information on products or services can confuse and annoy customers. Adding fresh, new content keeps people coming back to your website. You can do that by posting interesting links that point to other sites, publishing product and service updates, and adding a blog to your site to show customers your knowledge of your industry and give away advice and information that can help them.

  3. Old technology
    We live in a constantly changing technological environment that often seems impossible to keep up with. If your website was built even two years ago, odds are the technology is out of date already.

    Your site may have been great for its time, but design standards and technology are widely different today. Monitors have gotten larger, smartphones and tablet screens have gotten smaller, so newer sites need to adjust. New sites can be more engaging and interactive because users are more sophisticated.

  4. Non-responsive non-mobile friendly website
    If your website isn’t responsive - meaning it can adjust to different screen sizes - you risk losing a lot of mobile web traffic and user retention, reducing the effectiveness of your website to gather online leads and sales for your business

    If your website isn’t mobile-friendly, you risk losing potential customers before they even get a chance to engage with your brand online.
  5. You can’t easily update your website?

    With a wide range of easy to use Content Management Systems (CMS) available, there is no reason you shouldn’t be able to update your own website and have to pay web developers every time you want to update an image, a product or content updated.

    A Content Management System is effectively the back end of your website – allowing users to publish, edit and modify content all without having to touch the website’s code. Great news for business owners who aren’t particularly tech savvy. Your CMS system should be simple enough that you can add pages, images, content and links without always having to go back to you web development company.

    Content management systems, including WordPress, Joomla and Drupal, offer easy to use CMS functionality. Icon Visual Marketing can work with you to update your existing website or create a new site with an easy to use robust CMS so you can update your own website anytime.
  6. You’re not ranking in search engines
    Not ranking in search engines can be a disaster for businesses of any size, missing thousands of website visitors and potential customers who aren’t going page Google’s first page when looking for new services or products.

    Not ranking in search engines could be the result of a poorly structured website, not optimised website content or even being penalised by Google during a recent algorithm update.

    Whatever the reason, you need to update your website to make sure its ranking well for your specific product or services.

  7. You’ve got a Flash Splash Screen for a Home page?
    Your home page is extremely important for your website, not only for website rankings but for user experience. If you have a fancy splash screen that comes up before your home page, then chances are Google isn’t looking past this page to rank your site, effectively ‘blocking’ your site from Google.

    Refreshing your website should include removing any flash splash screen and replacing it with a normal web page with well optimised tags, titles, content and images.

  8. Can’t add new features
    There are a vast amount of new features and functionality that can improve visitor experience on your website. However some websites built with old technology or websites built with proprietary software that hasn’t kept up with development means you can’t easily add these new features and functionality to your website.

  9. You’re Not Being Social
    Social media barely existed when many websites were built, let alone integrate with your social media efforts and include share, like or Tweet.

  10. No clear call to action
    While it’s great to have a beautiful website that is full of amazing images and content, you need to ask yourself what you want your visitors to do on your website. Clever website design traces a path through the customer journey, making it obvious for visitors to find what should be their next step to take.