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The last few weeks has seen a slowdown in the Sydney, and Australian, property market, with news across the country reporting slowing auction clearance rates and property on the market for longer than has been seen in the past few years. While the property market has been hot for a while, what about other industries that don't operate during such booms?
It’s during a softening and quieter market when sales are slow that real marketing needs to go to work.
So how should you approach marketing spending in times of financial challenge? When things get soft, what is the best action to take?
If you want to have a competitive advantage when the market gets soft, stay calm and get clever. Marketing and selling in a difficult economy requires a different approach than during a more prosperous economy. It’s challenging, but not impossible.
When the market get quiet, it’s time for real marketing to go to work. Icon Visual Marketing is a full service sales and marketing agency who work closely with clients across a range of industries to deliver marketing that reaches your next customer.
Let's start that project! We’d love to hear from you. Simply send us a message via the request form and we’ll get back to you as soon as we can.