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AVANTE

APARTMENT MARKETING

Background

Avante is a high-density residential tower in the centre of Wollongong, New South Wales, a combined project between Bevans Real Estate, Colliers International and TQM Design & Construct

Strategy

Icon Visual Marketing was tasked with launching Avante with a new brand identity from scratch that stood for the high quality that the apartments were being developed to. The brand positioning Avante: One who is Ahead, created by Icon was inspired by the fact that this is a unique development to the Illawarra, standing at the highest point of the region.

Solution

Icon created a unique visual language throughout all Avante touch-points including brochure, press advertising, signage, website and online banners to reflect the positioning including the key statement ‘One who is ahead’. Breaking out of the traditional mould of a sales video, Icon created a unique piece highlighting the close proximity of Avante to all the local attraction – framed as 5 minute moves, this feature was strongly reflected in the sales video and online. Icon also achieve great PR for Avante with 3 ½ minute segment on prime time local news.

Results

In the first week over 30% of the available apartments were sold, a great result for everyone involved.

Services for The Avante include:

  • Strategic planning and execution
  • Strong branding
  • Integrated online and offline media strategy
  • Web design and development
  • Sales office fitout
  • Advertising execution
  • Consistent online presence
  • Crisis management
  • Award submissions
  • Public Relations
  • Social Media
  • Videography
  • Content Marketing
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