Consultancy & Strategy

In short, yes!

Many businesses often dive straight into launching marketing activities without giving any thought to the overarching strategy and answering the main question of what they want to achieve with said activities.

A marketing strategy helps you identify the big questions around why you want to undertake marketing in the first place. Are you looking to increase your brand’s awareness in the marketplace? Are you wanting to connect more with your customers? Or are you looking to accelerate growth through lead generation?

Answering these questions and writing down a specific set of objectives will ensure you make the most of your marketing activity investment. Your marketing strategy will keep the activities in your marketing plan focused on achieving those goals.

As a business owner, your time is valuable, and your focus should be spent on making the right business decisions to ensure your company will grow and thrive into the future. By working with a marketing agency you can free up your time to focus on what you do best, running your business.

Working with a marketing agency like Icon Visual Marketing gives you access to a range of experts, covering all aspects of marketing, from strategy to creative & content development, PR, packaging, web, online and social media advertising. So instead of expecting one person to understand it all, you have access to an experienced team who understand your industry, and your business needs.

Our entire team is focused on helping you effectively and efficiently achieve your business growth objectives.

All our marketing consultancy and strategy services are customised based on your business' specific requirements.

We provide a range of flexible and scalable marketing consultancy and strategy solutions to work within your budget requirements. 

From ad hoc consultancy services, through to a hybrid model where we integrate with and support your in house marketing team, right through to being your wholly outsourced marketing team, we can tailor a solution that works for you. 

It all comes down to what you want to achieve, what budget you have to spend, and what time frame you want to achieve your goals.

Performance marketing, is quite simply, marketing based on  performance. It is a term given for marketing strategies that focus on achieving a set of agreed results, such as clicks, conversions, return on investment (ROI), or return on ad spend (ROAS).

Performance marketing drives specific actions that can be tracked and measured against agreed objectives through the use of optimisation and data analysis. Online marketing strategies often feature a strong performance marketing focus, with payment of activities based on achieving certain actions, such as clicks, downloads, leads and more

Account based marketing a specific business marketing strategy that focuses on growing a specific set of targeted accounts within a specific market or industry to create a personalised and engaging buying experience.

Account based marketing strategies ensure both the sales and marketing teams are working cohesively to achieve the same goals, and goes beyond just lead generation. It encourages the nurturing and growth of customer relationships to ensure ongoing partnership.

Account based marketing is highly personalised, designed to engage each account (or even account manager) with specific messaging that addresses the needs of the individual account. It also encourages upselling and cross selling to ensure your business can get the most value out of your largest accounts.

No business is too small to work with us. We will come up with a bespoke digital strategy to help your business grow, no matter what its current size is. 

We work with businesses of all shapes and sizes, from local small  businesses, to growing SMEs, to national corporations. We are a truly dynamic organisation that can work with any sized organisation and their available budget.

Of course! We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. Once a campaign is set up our clients have access to an online, customised reporting dashboard that delivers results in real-time so you can monitor your campaign’s performance from anywhere in Australia.