Digital Marketing Specialists
Our in-house digital marketing experts work tirelessly to create and optimise ongoing digital campaigns that ensure your business is easy to find online.
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93% of all online interactions start with a search engine
Icon Visual Marketing’s Digital Marketing team are experts in optimising, managing and creating effective and cash flow positive digital campaigns. We are a results-focused Australian digital marketing agency with our eyes on ROAS (Return On Ad Spend), and ROI (Return On Investment) when it comes to the digital strategy we curate for your business.
The Digital Marketing team comprises digital marketing specialists, UX-focused web developers, CX designers, social media advertising experts and strategic marketing professionals. Icon Visual Marketing’s Technology team has the skills, experience and capabilities to manage your digital presence online - both organically and paid.
Did you know?
A great digital agency can create a strong online presence for your business
Icon Visual Marketing can help create and tailor PPC (Pay Per Click) search and social advertising campaigns to bolster your brand awareness, website traffic, and leads. Icon’s Digital Marketing team continually optimises digital campaigns to ensure that they are performing to achieve agreed objectives for our clients. Our state of the art Dashboard Reporting provides easy to understand data and analysis for all online marketing activities, from Paid Search to SEO and blogs we post on your website.
Increase your sales and leads with our expert digital online advertising management services. Icon Visual Marketing constantly delivers results and helps our clients to take their online advertising to the next level.
How we can help service your business.
Find out how Icon's digital experts can help you today.
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Paid SearchAdvertising Experts.
Google Ad’s PPC (Pay-Per-Click) Search Advertising, formerly known as Google AdWords, is by far the leader in Australia with over 90% market share. Icon has been an affiliated Google Partner Agency since the beginning of the program. All members of our Digital Marketing team are Google certified specialists who continually upgrade their skills in line with new features and opportunities through Google and external training providers.
We can also advertise on Microsoft Ads (formerly known as Bing Ads), and also the up and coming search function on Facebook. We use advanced algorithmic bidding technologies to ensure that we don’t run out of budget early in the day, and we get the lowest CPC for the highest average position possible.
We utilise Google’s premium suite of products from the Google Marketing Platform, including Search Ads 360, to take advantage of the latest in Search Artificial Intelligence bidding. In doing so, we make the machines do the manual lifting while we optimise the strategy and analyse keywords, rather than micro-managing campaigns to save pennies per keyword, or overbidding and wasting budget.