Consultancy and strategy
Consultancy & Strategy
How our experience, creativity and knowledge can help grow your business.
We understand that the road in business is not always straight to get from A to B. It can feel more like a roller coaster. Or actually, like you’re stuck in quicksand - every pivot you try, you sink deeper.
We have seen and experienced the power of applied strategy in both small business and large, to reveal what is along that mysterious dotted line between A and B. Now, we want to share it with you.
Although strategy shapes everything that we do, we have available for you a range of services and workshops that can help you understand your unique offering, your intended customer, and help shape your business offering.
What do you get out of a strategy session with Icon?
A plan, a strategy forward and your unique value proposition.
01. Create a strategy plan
What if the problem stopping your growth is not in marketing, but in your supply chain? Or your sales pipeline? You will receive a plan that highlights your core avenues of success and recommendations of where best to focus.
02. Unique value proposition
A unique value proposition allows you to understand the true value of your business so you can price accordingly, decide on the right business activities, guide marketing spend and more.
03. Roadmap to achieve goals
Often we run blindly ahead hoping for good outcomes. But what if you had a map that showed the opportunities and the obstacles ahead? We provide a full activity recommendation.
“Our marketing workshops are designed to get to the very heart of this question and your business.”
Why should your customer buy from you?
This simple question, when understood and answered correctly, is the fuel of great marketing. Our marketing workshops are designed to get to the very heart of this question and your business.
The whole process aims to clearly establish the unique position your business has in the market and how we can best leverage this for great marketing results.
How we can help service your business
- Culture management
- Sales training
- Specialties
- Public relations
- Facilitated corporate strategy
- Unique value proposition
- User journey mapping
- Project management
Success story
Delkor Rail
Delkor Rail has a very niche B2B audience due to the highly technical nature of their railway track and rolling stock products, many of which are unique in the market place.
Read the case study →Ready to talk?
Let’s start that project. Send us a message and we’ll get back to you as soon as we can.