Why it’s important to set marketing strategy upfront!

August 17, 2014

sheree

You have a unique product or service – no one else can offer what you do. That’s how we all think of our businesses. But how to communicate this is paramount to a growing a successful business! Just how you differentiate yourself in the eyes of customers is key.

While there are a myriad of marketing activities that you can undertake to grow your business, setting a marketing strategy before undertaking activities will ensure they are in line with target markets, the goals for the business and are realistic in terms on delivering leads that will turn into sales.MarketingStrategy

The ability to think strategically about your business is very different to planning tactical activities. Your marketing strategy is the overall guide as to what you are trying to do – your goals – and then your marketing plan is the more detailed translation into what exactly what you are going to do to deliver your business goals.

No one knows your business better than you. Often you are so intrinsically involved in every aspect of your business, you simply don’t have the time to sit back and really think top line about your business. That’s why Icon’s Strategic Marketing Workshops are so effective. Give us two hours of your time and we will work with you to get to the heart of your business. Going through the workshop process during a strategic marketing workshop ensures that we are focusing on the core values that make up your business and why customers are buying from you. After setting your topline marketing strategy, Icon work with you and your marketing budget to set a realistic and detailed marketing plan that can be executed by yourself or Icon as your outsourced marketing team.

KEEP IN TOUCH

Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
ENQUIRE NOW

How to keep marketing in uncertain times

By Joe Papadatos • August 4, 2023
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Image showing a row of people standing against a window all on their mobile phones

What is paid, earned, shared and owned media?

By Erica Williams • February 8, 2023
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
Image of glass plaque celebrating 20 years in business

Icon celebrates 20 years in business

By Joe Papadatos • February 5, 2023
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago.  This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
Show More