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ADVERTISING

Icon Visual Marketing can create advertising schedules and creative resources that are integrated with your overall marketing objectives and strategy.

From recommending the right media placements, to developing the creative assets, Icon Visual Marketing creates entire end-to-end advertising plans to meet your marketing and business objectives. Our full-service agency tailors advertising campaigns that ensure maximum reach across a wide variety of channels. We also provide monthly reporting and analysis to ensure your objectives are being met.

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TELEVISION ADVERTISING

Television advertising has traditionally been too expensive for smaller businesses. However, the changing media landscape has seen television become a more affordable option. Our creative team can produce your television commercial from storyboarding, sourcing talent, location shoots through to post-production and editing for highly competitive rates.

With experience in television buying, the team at Icon Visual Marketing know exactly how to negotiate on your behalf and get the right rates and spots to match your campaign. Having up-to-date knowledge of the current market and trends ensures that our team can guarantee the best return on your investment.

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REGIONAL TELEVISION ADVERTISING

Not all your customers will be located in city areas, so why not target a regional area for your next campaign? Regional television rates are exceptionally affordable with morning show spots from $140 and prime-time nightly new spots can be as little $400.

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IN-APP ADVERTISING

With Australian consumers spending more time with their screens and using more apps for entertainment, In App advertising is a powerful tool brands can use to reach their target audience across any device. On an app like Spotify for example, song choices all become data to help build your profile so advertising can be highly targeted and more likely to appeal.

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ONLINE ADVERTISING

Using the latest research and trends, and matching our client’s needs with high traffic networks and sites enables Icon to create the most effective online communication plans. See our digital advertising for more information on our digital capabilities

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RADIO ADVERTISING

With such fragmented listener audiences and a range of stations means advertising on radio can be daunting for many businesses. Icon Visual Marketing pride themselves on having the skills and experience to use the power of radio to its fullest.

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PRINT ADVERTISING

It's often said that there is a magazine title to suit every hobby or business in Australia. While that may be true, it’s the experience and the understanding of trends and research that allows Icon Visual Marketing to recommend the right mix or magazine or newspaper advertising and to create effective, cut-through, call-to-action print campaigns..

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OUTDOOR ADVERTISING

From bus advertising to capital city billboards, Icon Visual Marketing can advise the best outdoor media to match your target audience and develop eye-catching creative resources to grab commuter’s attention.

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CINEMA ADVERTISING

Cinema audiences are four times more likely to be emotionally engaged than a television audience, and those exposed to ads in the cinema are twice as likely to recall a brand compared to TV. Unlike TV, which can enable viewers to skip ads, going to the movies creates a captive environment for audiences where advertising is expected.

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SOCIAL MEDIA ADVERTISING

Social Media Advertising is epidemic. Facebook has been largely taken over by brands, Instagram is full of sponsored and promoted stories so it's hard to know what’s real and what’s paid for while LinkedIn content is starting the blur the lines of its true business intention. Knowing which platform to use is a minefield – and then creating content for maximum cut-through another. We create solutions to meet our clients’ business needs our clients’ business and get successful results from social media advertising

ADVERTISING ADVANTAGES OF CONVERGED MEDIA

The convergence of web, content and entertainment has meant that people are watching TV online or browsing the web on their TVs. This has made TV viewership more fragmented than ever, with the number of Aussies watching TV online, whether it’s Catch-up TV, YouTube or even unofficial downloaded content is growing – fast!

For advertisers, it means keep an open mind about new media channels - but don’t throw the baby out with the bathwater, traditional forms of media still have their place in the marketing mix.