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Shining a spotlight on innovation in Australian manufacturing

Nov 30, 2020

Erica Williams, Business Partner

Even before the COVID pandemic, there were plenty of doom and gloom stories about Australian manufacturing. But look a little closer and it’s clear that there’s still plenty of local manufacturing success stories in many sectors and throughout Australia.


The manufacturing sector in Australia has indeed been gradually shrinking. In the late 1950s and early 1960s manufacturing accounted for just under 30 per cent of Australian GDP, which was its all-time peak. Since the 1970s, rapid growth in the services sector has seen manufacturing’s share of output decline. It now accounts for just 5.7 per cent of Australia’s total GDP.


Despite its declining share of GDP, the manufacturing sector’s absolute output has consistently grown for most of that time. So much so that in 2020 Australia is making more things than ever before – and we are making them better than ever before as well.


CSIRO: Embrace the circular economy to grow


A 2016 CSIRO report into advanced manufacturing in Australia notes that, “Australian manufacturing can and must be a thriving component of Australia’s economy through the application of advanced manufacturing technologies, systems, and processes. The sector will focus on pre-production (design, R&D) and post-production (after-sales services) value-adding, sustainable manufacturing, and low volume, high margin customised manufacturing.”


The CSIRO also concluded that opportunities will also emerge for businesses that embrace the circular economy concept, taking responsibility for whole-of-life impacts.


Businesses can achieve improvements to resource efficiency through waste reduction, recycling, remanufacturing and reuse. This includes energy-efficient products and products designed with recycling, recovery and collaborative consumption in mind.


Australian manufacturing alive and well


 Australian manufacturing is alive and well and will continue to flourish over the coming decades. Icon has the privilege of working with great Aussie manufacturing innovators like Leussink and Foamex that continue to evolve and grow.


Leussink: Four decades of Australian engineering innovation


Based in the Illawarra region south of Sydney, Leussink is an engineering business with over 40 years’ experience and an ever-growing range of capabilities. As a second-generation family-owned business, Leussink has been providing complete design, fabrication, and machining services and solutions for all industry sectors for over four decades.

Leussink recently invested $1 million to future proof its state-of-the-art workshop with the acquisition of a lathe to precisely machine metal parts. The new lathe has doubled the capacity of metalworking in the workshop and will complement their existing lathe, allowing the business to increase the size of the items they work on as well as the capacity.

“Australian manufacturing is alive and well and we will continue to invest in it. We’ve been competing with overseas companies for years and the COVID pandemic has brought new work our way because overseas suppliers cannot guarantee supply or the same quality that we offer,”

Jason Leussink, Managing Director, Leussink.

Leussink provides its clients with:


  • world-leading welding and fixturing solutions (tables and accessories) from Germany that promote accuracy and efficiency;
  • world-leading metrology solutions (arms and accessories) from Italy that deliver the highest accuracy for part qualification;
  • bespoke mechanical engineering services;
  • equipment performance reviews that highlight potential upgrades and improvements; and
  • ongoing services and technical assistance as needed.


Foamex: Australian innovator in expanded polystyrene


Australian owned and managed, Foamex constantly strives to find new and innovative uses for expanded polystyrene (EPS) and extruded polystyrene (XPS) for commercial and residential purposes.


A nationally recognised leader in sustainable building and insulation solutions, Foamex has a wide range of products. It is the only polystyrene producer in Australia to manufacture all of its polystyrene products locally, to strict Australian quality control standards.


Foamex has been supplying polystyrene products to the Australian market since 1982 and has built strong relationships with builders, engineers, architects, designers, and specifiers throughout the country.


In early 2020, Foamex won a $1.4 million contract to supply EPS blocks for the massive West Gate tunnel project in Melbourne’s west. For this particular job, there was a requirement for the EPS to fit within bridge cages. Foamex was able to achieve this by through hot wire profiling so the exact profile dimensions could be achieved.

“Our state-of-the-art equipment enabled us to create the customised profiles required by the client, which also have excellent yield. This means there is very little wastage, making it cost-effective while meeting the brief and engineering specifications required.”

 Justin Kelsey, Managing Director, Foamex


Tracking trends in manufacturing


Icon has a long and successful history of helping Australian industrial and manufacturing B2B businesses grow. Part of our success in working with manufacturing businesses is our ability to understand the specific pain points facing their business, and also their industry as a whole.


We’ve learnt the industry from the inside out; in fact, our founder and Managing Director Joe Papadatos worked in industrial manufacturing prior to forming Icon in 2003.


We track manufacturing industry trends because it’s important for us to understand both the challenges and opportunities of our clients and potential clients.


To plan and execute effective marketing strategies for our clients, we need to understand current and future trends in manufacturing, such as those brought on by the COVID pandemic and other external influences.


Icon has extensive expertise and experience in creating marketing plans for manufacturing industry leaders and knows how to work with manufacturing and industrial companies to help them grow.

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