What you need to know about SEO in 2021
Like most things in business, there are competing interests and priorities when it comes to search engine optimisation (SEO), meaning there is no one size fits all solution.
Businesses need to make their website and content findable in the massive ocean that is the world wide web. And that’s no small challenge when you consider that there were over 1.74 billion websites accessible through the internet as of in January 2020. Digest that number, then consider how many individual web pages there are for internet users to land on.
No matter what your business or industry, you can bet that in your own backyard there are other businesses clambering over each other to attract the same internet users to their site that you are. Search engine optimisation (SEO) is key to achieving this. It’s why companies pay for professional SEO services, and it’s why multi-disciplined marketing agencies employ qualified SEO experts.
Getting your target audience to first find your website, and then getting them to click through to your site on search engine results pages (SERPs) is the first challenge. You then have to present a compelling reason for visitors to stay on your site by providing them with engaging and valuable content as well as an intuitive and streamlined user experience. So, how can you satisfy these two masters?
