How to tailor your B2B content to each social network?

What you're saying on Twitter should be short and to the point. Embrace the power of # and @. Facebook? Pictures tell a thousand words. More space to tell a story – but still keep it short and use links to link content back to your website. Well, -- and same goes for Google+. LinkedIn, however, might benefit from a link to a more in-depth content asset, pulling in a snippet from the content itself. Every social network is a little bit different. Treat the content you post there accordingly so it resonates with that audiences, and is more likely to spread.