Strategy Development

Marketing strategies built on data-driven insights that help businesses thrive.

Book a free marketing consultation today

Successful marketing begins with a considered and well thought out strategy.

Without a marketing strategy, you’re basically throwing darts at the board blindfolded and hoping one of them hits the mark! A marketing strategy will help you run your business more effectively, knowing the overall goals you are looking to achieve for your business, and putting in place the right marketing tactics to help you achieve your growth objectives.

 

Icon Visual Marketing has a team of experienced marketing professionals, with strategy development experience across a range of B2B and B2C industries, including FMCG, retail, industrial, property development, and more. Our marketing strategies are built using data driven insights, industry research, and a range of comprehensive strategic planning tools that uncover actionable insights to help deliver effective long-term results for your business.

 

Strategy shapes everything we do for our clients. We offer a wide range of strategy development services covering all areas of marketing. From brand creation strategies to re-positioning strategies, or individual digital, social media, and content strategies. Our strategy services help empower business owners or marketing managers to create and execute their own marketing plans, or we can develop a marketing plan on your behalf, and even implement and execute your activities.

Strategy starts with you

Our marketing strategies always start with building the foundations.

1. Discover

Our discovery workshop sessions are where we aim to get to the heart of why someone should do business with you.


We use this session to explore your brand messaging, uncover your unique value proposition, define your target audiences, and establish the customer journey.

2. Define

Following the workshop, we use our industry experience and research tools to develop detailed customer personas and empathy maps that will be used to shape digital, content, and social media strategies.


This ensures we are delivering the right messages to the right people at the right time.

3. Develop

Lastly, we develop your marketing plan; the roadmap to achieving your business goals. In creating your marketing plan we take your growth objectives and consider all the customer touchpoints along the path to purchase.


Using data driven insights, we  personalise this journey across multiple channels, creating a transparent and measurable marketing plan that supports continuous improvement.

Why choose Icon for strategy development?

Client success is our focus

We see ourselves as part of your internal marketing team. We’re not just another supplier – we are your partner. We are proactive in delivering excellent marketing strategies and tactics, and are just as engaged in growing your business as you are.

Local knowledge

All our marketing services are in house. Nothing is outsourced or sent overseas. Our marketing specialists have decades of experience working on leading Australian businesses, and across multiple B2B and B2C industries, including FMCG, retail, industrial, property, franchise and more.

Measurable results

Utilising customised, real-time reporting dashboards we interpret and analyse your campaign data. 

We then provide you with insightful performance feedback and recommendations throughout your campaign period in order to deliver better results.

Arrange a free marketing consultation today.

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Popular marketing strategy questions.

  • Why does my business need a marketing strategy?

    A marketing strategy will help guide your business in achieving its growth objectives by setting out your business goals, including who your targeted customers are, when, and how you intend to reach them. It’s your plan of action to develop the marketing tactics you need to grow your business.

  • What is the difference between a marketing strategy and a marketing plan?

    A marketing strategy sets the overall direction and goals for your business’ marketing. A wide-ranging strategy may last your business for a few years and sets out the pathway to achieving your long term objectives. Whereas, a marketing plan outlines the specific actions you will take to implement your marketing strategy. 


    Marketing plans incorporate the tactics you will use to achieve your goals, normally within the current year.

  • How do I know what to put in my marketing strategy?

    Knowing where to start with creating a marketing strategy for your business is a common problem.


    Icon Visual Marketing can help you start your marketing strategy journey with our in depth discovery workshops. In these workshops we deep dive into your business to understand your needs and the needs of your customer. We then work with you to develop the goals and outcomes you need to grow your business.

  • Do I still need a marketing strategy if I'm only a small business?

    Marketing can seem very overwhelming and intimidating to a small business owner, especially if you've never undertaken any marketing activities before. 


    Our Odee Marketing Platform is ideal for small business owners looking to create their own marketing plan. A fully automated program, Odee can build you a marketing strategy tailored to your business needs. All you need to do is fill out a detailed questionnaire about your business, and Odee can do the hard work fo you.


    Click here to learn more about our Odee Marketing Platform for small businesses.

  • Can Icon create a marketing strategy for my business if we're not based in Sydney?

    Of course! We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. 


    We have video conferencing equipment that allows us to run virtual workshops with clients regardles of where they are based.