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In marketing the decision whether to outsource your marketing or build a team in-house can be difficult and challenge the traditional way your business runs. We look at it this way. Unless you find the ‘mythical marketer” with the right mix of strategy expertise to build you a solid marketing experience, combined with the skills to implement a calendar of marketing activities including digital marketing, creative design as well as web programming, then your in-house marketing has already grown to be at least three people who have a wide range of skills and capacity to deliver on your marketing function. And that’s an expensive team when you take into account for the hidden of maintaining internal fixed marketing assets including attrition, lack of support, unable to scale when needed etc


Here are the top ten reasons we see why it’s a great benefit to outsource your marketing team.

  1. Outsourcing your marketing provides access to expertise across every marketing discipline. Your get an experienced team of specialists that can be scaled to suit projects of any size and scope. Such flexibility represents the most critical benefit using a marketing agency
  2. Only pay for the services you need for the length of time you require. The risk of bringing on new staff can be daunting. By utilising an outsourced marketing agency, you control your marketing spend and can effectively “turn it on and off” to suit internal budgeting and resources.
  3. By wearing different hats to manage a variety of client campaigns, an outsourced agency is often able to bring a higher level of creativity
  4. Access to an expanded talent pool. In-house marketing staff may not always have the skills needed, especially on larger, more complex projects requiring extensive coordination among various components of the plan
  5. You don’t need to recruit, retain or train staff. The marketing agency is responsible for providing you with the right skilled people to manage your account
  6. An agency can bring a welcome external view to an existing challenge without being bogged down with internal politics or restrictions.
  7. It can be easier for agencies to keep on top of key marketing trends and recommend how these can be integrated into your business marketing strategy
  8. Digital marketing is changing every day. Agencies invest large amounts of training and resources into keeping on top of digital marketing opportunities and have entire digital teams working towards building successful digital campaigns to support your marketing.
  9. Marketing agencies only work on marketing. Many internal marketers face the challenges of being pulled onto a range of different projects and assignments that aren’t always necessarily core to building on a successful marketing program.
  10. For a small business especially, hiring a marketing person with the right level of skills and knowledge to be strategic as well as hands on can be impossible – both in terms of finding the right fit and budgetary wise. Using an agency, you’ll get access to their strategic marketers as well as those who will implement your campaigns on a day to day basis

Icon Visual Marketing is a Sydney Marketing Agency who are engaged as an outsourced marketing team for a wide range of businesses and corporation. Icon focus on  focused on delivering strategic marketing plans and campaigns for clients from small to medium businesses to larger companies with a range of marketing programs. By engaging Icon Visual Marketing as your outsourced marketing team, you get access to our highly experienced and knowledgeable team.