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SEO is one of the most critical factors for all business regardless of the actual business they are in. And a great way to increase your organic rankings is have a website that has regularly updated content that is appealing to your target audience.A blog is a great way to publish new content to you..... Read More
Build a brand. Facebook offers an excellent outlet to build a brand that consumers can connect with beyond the often static nature of traditional marketing. On Facebook, customers can participate in brand activities and interact with your brand on a personal level. Increase loyalty. By “Liking”..... Read More
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A recent list by industry authority out of the US, Hubspot, listed its top 101 sure fire ways to make people hate your marketing. The eleventh way listed to ensure that people hate your marketing is Make your business blog all about promoting your products/services. After all - Educational and help..... Read More
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Interesting debate thanks to Marketing magazine. Is content marketing and branded content a fad or is it here to stay. Overwhelming opinion its here to stay. Our opinion, if its imporant for your website to be found and act as a resource centre for your customers, then content marketing is part of..... Read More
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With the myriad of information available via the internet for potential customers looking for a solution or a product, the issue arises of what information is credible and authentic. In the absence of any information from your business, potential customers will find review sites, how to etc, forums..... Read More
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Take advantage of your specialised knowledge and problem solving expertise to help demystify a complexity in your market place. Describe in step-by-step details the recommended actions to be taken. Don't assume your market knows how to use or even how to install your product. Just because its simpl..... Read More
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Articles that focus on specialised technology or manufacturing processes can make for compelling reading for your customers. Articles that are popular for industrial markets are ones that explain how technically sophisticated products works, trouble shoot common problems or describe maintenance tech..... Read More