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Informative or annoying? Walking the fine line of Social Media postings A recent study showed that a large portion of brands don’t have dedicated, full-time social media managers, but run their profiles in 10 hours or less per week. Given that social media is likely to be combined with a range of..... Read More
Local events and in store promotions are an effective marketing strategy used to drive in-store traffic and sales. Traditional marketing with the addition of social media can widen your audience and attract more people than ever.Icon recently worked closely with King Street bakery café Bakers Maiso..... Read More
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Social media is one platform of many, a tactic that does a great job of supporting online and offline marketing campaigns but doesn’t work on its own. Smart marketers have realised that social media doesn’t work on its own as a marketing strategy. According to Forbes magazine, this distinction i..... Read More
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So, you’re the marketing person for a medium sized business and your boss sides up to you in the lunchroom and puts you on the spot by asking, “Will social media increase my sales?” Um, splutter splutter, what does the boss know about social media. Who told her?So, how do you answer? Yes you k..... Read More
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Social media is a great engagement tool, used effectively for getting closer to customers and understanding their interests and needs, however many business are unsure if the time and effort they put into social media is having any direct impact on the bottom line.The key to social media is und..... Read More
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Small business owners are renowned for wearing all hats in the business – bookkeeper, sales manager, marketing manager, handyman, and accountant and HR manager. Now there is a new force small business owners are wrangling with – Social Media. There is no doubt that social media usage across all..... Read More
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Any search engine specialist who’s in the know will tell you that social media and search engine optimisation work in tandem to bolster your visibility online. However, breaking down the symbiosis between the two isn’t easy. That’s because while the data behind social media and organic perform..... Read More
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It’s safe to say that social media isn’t just a fad; it’s an evolution in the way we communicate, and that means that medical practitioners will need to be educated in how to use it. Most people already know how important social media can be to building a trustworthy face for your medical busi..... Read More
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When social media first began making its way into our lives many were ready to dismiss it as just another fad. Instead, social media persisted in permeating our social structures until it altered the very way we communicate with each other on a day-to-day basis. Whether you’re a fan of this interc..... Read More
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Social media has become a popular way for people to communicate, but establishing your medical practice on social media isn’t as simple as creating a profile and putting up a few new posts! There are numerous questions your medical practice needs to ask itself before considering the creation of a..... Read More
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