News

Placeholder
Informative or annoying? Walking the fine line of Social Media postings A recent study showed that a large portion of brands don’t have dedicated, full-time social media managers, but run their profiles in 10 hours or less per week. Given that social media is likely to be combined with a range of..... Read More
Placeholder
Social media is one platform of many, a tactic that does a great job of supporting online and offline marketing campaigns but doesn’t work on its own. Smart marketers have realised that social media doesn’t work on its own as a marketing strategy. According to Forbes magazine, this distinction i..... Read More
Placeholder
So, you’re the marketing person for a medium sized business and your boss sides up to you in the lunchroom and puts you on the spot by asking, “Will social media increase my sales?” Um, splutter splutter, what does the boss know about social media. Who told her?So, how do you answer? Yes you k..... Read More
Placeholder
Social media is a great engagement tool, used effectively for getting closer to customers and understanding their interests and needs, however many business are unsure if the time and effort they put into social media is having any direct impact on the bottom line.The key to social media is und..... Read More
Placeholder
Any search engine specialist who’s in the know will tell you that social media and search engine optimisation work in tandem to bolster your visibility online. However, breaking down the symbiosis between the two isn’t easy. That’s because while the data behind social media and organic perform..... Read More
Placeholder
When social media first began making its way into our lives many were ready to dismiss it as just another fad. Instead, social media persisted in permeating our social structures until it altered the very way we communicate with each other on a day-to-day basis. Whether you’re a fan of this interc..... Read More
Placeholder
Social media has become a popular way for people to communicate, but establishing your medical practice on social media isn’t as simple as creating a profile and putting up a few new posts! There are numerous questions your medical practice needs to ask itself before considering the creation of a..... Read More
Before the explosion of online advertising and social media, the media multiplier effect was all the buzz. Put simply, the media multiplier was to pounding the consumers with the same marketing message through all channels at the same time. For example, the media multiplier has always demonstrated t..... Read More
A new study from the US shows that 30% of all Americans get their news from social media – 59.5% of these from Facebook, 20% use Twitter as their main source and then You Tube and Google Plus next. People are getting more breaking news than ever, sometimes as it happens, thanks to rapid-fire socia..... Read More
Great social media content is unique and should invite the viewer to engage. Use your social media strategy to engage customers, interact with them, share what interests you and information that may be important to them. That’s how you’ll grow you a loyal fan base who are interacting with your b..... Read More