SEO
SEO isn’t a one-time project. You don’t assign it to someone, give them a deadline and once the project is finished, that’s it.
SEO is a long term marketing strategy and should be worked on constantly as part of an ongoing marketing program that continues to set milestones and deliverables. The milestones for SEO shouldn’t be ranking highest on this keyword or that phrase; it’s to ensure your long term SEO marketing strategy is delivering viable sales leads to your business.
How does SEO Work?
Effective SEO programs work on making websites as user-friendly as possible, ensuring the right content can be found from people’s search queries.
SEO is short for search engine optimisation which is simply the process by which your website gets best optimized to show at the top search engine result pages (SERPs)
Search Engine Optimisation is most effective when partnered with content marketing programs that feed fresh and relevant information to Google frequently. This ensures that your site is constantly being crawled, indexed and ranked by Google and of course other search engines.
When you create solid content focused around topics and areas of interest, you almost always receive far more (and often times better) traffic from this content than keyword stuffed articles which often have a high bounce rate as they are nonsense.
At Icon Visual Marketing, we offer professional SEO consultants who possess hands-on-experience and are more than happy to give SEO services that tailor fit the clients and customers. And being a full service marketing agency – be assured that your SEO is not outsourced, we have an inhouse team who understand your overall marketing strategy and use SEO as a tool to achieve your overall marketing goals.