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SEO isn’t a one-time project. You don’t assign it to someone, give them a deadline and once the project is finished, that’s it.

SEO is a long term marketing strategy and should be worked on constantly as part of an ongoing marketing program that continues to set milestones and deliverables. The milestones for SEO shouldn’t be ranking highest on this keyword or that phrase; it’s to ensure your long term SEO marketing strategy is delivering viable sales leads to your business.

How does SEO Work?

Effective SEO programs work on making websites as user-friendly as possible, ensuring the right content can be found from people’s search queries.

SEO is short for search engine optimisation which is simply the process by which your website gets best optimized to show at the top search engine result pages (SERPs)


Search Engine Optimisation is most effective when partnered with content marketing programs that feed fresh and relevant information to Google frequently. This ensures that your site is constantly being crawled, indexed and ranked by Google and of course other search engines.

When you create solid content focused around topics and areas of interest, you almost always receive far more (and often times better) traffic from this content than keyword stuffed articles which often have a high bounce rate as they are nonsense.

At Icon Visual Marketing, we offer professional SEO consultants who possess hands-on-experience and are more than happy to give SEO services that tailor fit the clients and customers. And being a full service marketing agency – be assured that your SEO is not outsourced, we have an inhouse team who understand your overall marketing strategy and use SEO as a tool to achieve your overall marketing goals.


There are many facets to a successful SEO strategy:

Quality Content

The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. The best way to increase your organic rankings is have a website that has regularly updated content that is appealing to your target audience.

Keyword Research

is the careful selection of the right search phrases and keywords to optimise your website for. It’s great to have your website highly ranked for hundreds of keywords, but if they have little relevance to your business or only have a few searches per month, then they don’t count for anything. Highly ranking for a core group of highly relevant keywords is a more successful SEO strategy.

On-Page Optimisation

is the process of making sure that every page on your website is optimised against a group of phrases or keywords that are highly relevant to your business and proven to drive sales leads. Careful selection of keywords is of the upmost importance as part of your long term SEO strategy.

Offsite optimisation

can be a very labour intensive part of the SEO job. Essentially each link generated from another website to yours is a vote of confidence in your website and increases its authority with Google and other search engines. Link building is the process of generating relevant, high quality links to your website.

Social SEO

is the combination of social media and search engine optimisation. Published content on social networks that is optimised for SEO will help your long term SEO strategy and build your overall authority on the web. So encourage shares, links and more engagement through your social media efforts. This is not only great for customer service but for your organic Google rankings.