How to create effective email marketing

A man named Gary Thuerk, who at the time was Marketing Manager at Digital Equipment Corp, was credited with sending the first mass email to 400 people some 40 years ago. Oh, how the times have changed. Today, email marketing is much evolved and truly sophisticated.

There’s a lot more to email marketing than merely sending emails to your customers and prospects. You need to understand who your customers are and what they are actually looking for from you.

If you run an SME business, email marketing is essential for staying connected and top of mind with your audience.

What is email marketing?

Email marketing is part of a digital marketing strategy using emails to develop relationships with prospects and customers. An effective email marketing strategy converts prospects into customers and can turn one-time buyers into repeat customers.

E-newsletters are often top of mind when developing an overall email marketing strategy. But e-newsletters are only one piece of a comprehensive email marketing program.