So you’ve hired a marketer - here’s how to support them

A step that many small to medium-sized business owners take as their business grows and evolves is to hire a marketer. But there’s a bit more to it than simply hiring an in-house marketer and tasking them with bringing in more business.

You need to ensure that they have a respectable budget to work with, as well the support, understanding, and trust of the entire leadership team.

Six steps to empowering your in-house marketing manager

Here are the six key things you must do as the business owner to ensure that you get the most out of your in-house marketing manager, and that they get the most out of their new role with your business.

Fail to do any of these six things and you risk clipping their wings and hampering their efforts to actively affect change and grow your business.

Include them in strategic decision making and information sessions

As the CEO or business owner, you need to make sure that marketers are involved from the strategy phase forward, assessing the market and customer needs from day one. The specific level of involvement will depend on how senior the marketer is within the organisation.

As the business leader, the best way you can help your in-house marketer is by ensuring big-picture business goals - and how those goals are measured - are clear. If your marketers know what the target is, they can use their expertise to determine the best strategies and tactics for hitting those targets.

In doing so, they will innovate, test, adjust and continually report on progress until the goals are met, or exceeded.