The importance of UX in web design
User Experience, or UX, is a critical component of designing a great and effective website. UX is all about creating a positive connection between your customer and your product and relates specifically to how your customer feels when interacting with a product.
In website design, creating a great user experience comes down to understanding the needs of your business and the needs of your target audience. It’s about connecting your business goals to your customer motivations and creating solutions that achieve good outcomes for the business while also solving the needs of your customer (or potential customers).
When you drill down to its essence, great user experience in website design is making strategy tangible. While in the previous decade of website design, the main priority was putting as much information as high as possible "above the fold", today UX and web design is a much more precisely considered craft.
When a UX expert works with a web developer to design and create a new website, the conversation is all about answering one very specific question for each design element. And that question is, “how does this contribute to the overall goal of what we want the user to do?”. If it doesn’t, then it doesn’t belong on your website.
