Update from ICON regarding COVID-19

corporate website


As a full-service marketing agency, Icon Visual Marketing will use its strategy-first approach to plan and scope the website with the user-experience at the forefront.

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and their limitations. It also considers the business goals and objectives as well as multiple stakeholder needs.

To truly understand the people who will be visiting your website and the actions you want them to take, we need to understand who they are, and what they are looking for from your website.

Part of the delivery of any Icon website incorporates research including:

Who are the users? What about their motivations, triggers are significant for your visitors?
What are they trying to achieve when they are visiting your website?
What are the user needs? What are the opportunities to remove or reduce the pain points? How might we better meet the user needs?
What information do they need to take action?

By undertaking this research upfront and understanding the needs for our users, we have the metrics to test against and to measure the success of the project.



The primary aim of the website is to fulfil the business and user objectives that have been established in the research phase of the project. The design phase needs to map user paths – to clearly identify the flow that will take users from their entry pages through to the information we want them to experience.

The user flow experience needs to answer the questions from the research phase. Who is the user? What are they looking for?

By mapping out the user flow and matching it with the site map, the design phase takes on a deeper level of meaning that is not just about how the site looks, it’s about how the site works.

Within the multidisciplinary team, Icon’s digital designers will work closely with our SEO experts, content producers and web designers to deliver three design options and present these together with a 360-degree rationale for the design decisions made.


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Interactive features to deliver better user experience

Icon’s in-house design team incorporates video and animation specialists, who work closely with our web specialists to create real to life interactive experiences on websites.



With the ever-evolving nature of technology and the web, ensuring that your website is up-to-date with every single digital advancement is just not financially feasible. However, there does come a point when your website is just too out-dated to remain competitive. These ten indicators will help you decide when that time comes so that you’re updating your website’s design at a time when it’s necessary.

Your corporate website is looking old

Website design is an ever-evolving craft; new trends and styles seamlessly work together with new technologies to create websites that stylishly represent your brand.

Outdated information

A clear sign of a dated website is dated content and product information. Adding fresh, new content keeps people coming back to your website.

Old technology

We live in a constantly changing technological environment that often seems impossible to keep up with. If your website was built even two years ago, odds are that the technology is up to date.

Not mobile friendly

In April 2018, Google started mobile first indexing, meaning websites are now crawled firs on mobile, then desktop. This doesn’t mean that desktop page content will no longer be crawled or indexed, but Google is making it clear that the future is very much mobile and for businesses and brands whose website isn’t optimised for mobile, there could be serious consequences.

You can't easily update you own website

With a wide range of easy to use Content Management Systems (CMS) available, there is no reason you shouldn’t be able to update your own website without having to pay a web developer every time you want to update in image or upload a new article.

You're not ranking in search engines

Not ranking in search engines can be a disaster for businesses of any size, missing thousands of website visitors and potential customers.

You home page is blocking Google

You can’t add new features

Websites built with old technology or websites built with proprietary software that hasn’t kept up with development means you can’t easily add these new features and functionality to your website.

You’re not being social

New social media channels and outlets are being added all the time. You should be able to easily add these or utilise these on your website.

No clear call to action

Clever website design traces a path through the customer journey, making it obvious for visitors to find what should be their next step to take.