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Your eCommerce website is the hub of your business, for many companies, their online shopfront and source of sales. So before building just any eCommerce site, here are key factors you need to consider.

Safety and security are still of paramount importance for online shoppers. To prove your site is a safe and secure environment, you will need to purchase an SSL certificate to deliver the reassurance that you are protecting the personal and financial data of your customers. From 1 July 2018, Google will be warning visitors if your site is not secured by an SSL certificate and you can expect your website to start ranking lower.

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Having an easy payment gateway that shoppers are familiar with goes a long way towards ensuring once a customer has filled their shopping cart they are more likely to go ahead with the purchase.

Working with a trustworthy web provider can ensure you aren’t locked in with a specific platform that you can’t access or use yourself, or limited in terms of how many items you can list and sell.

Make sure your site can be found! There truly is no sense in building a great eCommerce website that nobody knows about. Once you have the site up and running, investing in ongoing digital marketing campaigns can drive quality traffic to your website to purchase.

Icon Visual Marketing are experts at designing and developing highly effective eCommerce websites that are easy to update and each month deliver sales. Contact us today to ask about how we can help your business grab some of the increasing sales being made online.

E-Commerce clients

  • onco
  • Group 5240
  • Mask Group 111


SEO is becoming more important year after year and those who spend time on increasing the quality and experience of their sites will benefit greatly. It may surprise you to know that when it comes to SEO, not all Content Management Systems (CMS) are created equally.

Below are a top 10 to be aware of when looking for a CMS that will deliver your SEO results to drive leads and ultimately deliver sales.

  • 1

    How mobile friendly is the CMS? Mobile search isn’t a “trend” it’s a fact that more and more people are going to be searching your site via mobile – so ask your provide how the CMS performs for mobile.

  • 2

    How often is the CMS platform updated? Some CMS platforms were developed prior to the major changes made by Google that have made a huge impact on SEO.

  • 3

    Open Source vs Proprietary CMS – Open Source CMS platforms means that millions around the world are working with it and therefore more innovation of the platform is coming more often within the active developer community. The issue with Proprietary CMS is that they are often not being updated often and therefore not taking advantage of new innovations or technologies.

  • 4

    Page Titles & Header Tags – the proper use of page titles and header tags are good SEO practice and for this reason you would think all CMS allow you to control and update. However, in reality not all CMS allow you access to control these elements. Look for a CMS where you have complete access.

  • 5

    Choose your own host – Hosting is the monthly cost you pay to keep your website on the internet. Choosing an open CMS means you can choose your host – as it should be. But beware the companies who lock you in to their hosting and don’t allow you to move your website. Remember, it’s your website, demand complete control and ensure if you want to move away from a company, you can take your website with you

  • Are sitemaps automatically updated when I add new pages or content? Ask the question of your CMS provider. Google loves XML sitemaps, it eats them up and next thing you know your site in indexed and in the listings. Make sure you can build HMTL sitemaps too, these are vital for your site users and the search engines.

  • Intelligent organisation of your content – Category structure is an important factor in SEO, your CMS should allow you to easily categorise your pages and content so it’s a natural structure. This is great for SEO and for people looking for information on your site.

  • Should CMS limit the pages I can add to my site? This is a problem we see with many proprietary Content Management Systems, the company selling them to you want to charge for any additional pages. When in truth, an open source CMS system allows for unlimited pages on your website. After all, you need a CMS that will grow with your business.

  • Integration with Social Media – We know about the rise of Social SEO, how your social media marketing can affect your overall SEO. So look for a CMS system that easily integrates Social media content sharing.

  • Should be able to fully access my site? YES – don’t believe companies who lock you out of adding pages, editing text, adding images. You should have access to all this. The only area of some caution that we advise is that customised coded areas should only be updated by developers as the potential for things going wrong it too huge.


So, look for a system that you can easily use, allows you full control and is beneficial for your company’s SEO program.