E-COMMERCE WEBSITE
Your eCommerce website is the hub of your business, for many companies, their online shopfront and source of sales. So before building just any eCommerce site, here are key factors you need to consider.
Safety and security are still of paramount importance for online shoppers. To prove your site is a safe and secure environment, you will need to purchase an SSL certificate to deliver the reassurance that you are protecting the personal and financial data of your customers. From 1 July 2018, Google will be warning visitors if your site is not secured by an SSL certificate and you can expect your website to start ranking lower.
Having an easy payment gateway that shoppers are familiar with goes a long way towards ensuring once a customer has filled their shopping cart they are more likely to go ahead with the purchase.
Working with a trustworthy web provider can ensure you aren’t locked in with a specific platform that you can’t access or use yourself, or limited in terms of how many items you can list and sell.
Make sure your site can be found! There truly is no sense in building a great eCommerce website that nobody knows about. Once you have the site up and running, investing in ongoing digital marketing campaigns can drive quality traffic to your website to purchase.
Icon Visual Marketing are experts at designing and developing highly effective eCommerce websites that are easy to update and each month deliver sales. Contact us today to ask about how we can help your business grab some of the increasing sales being made online.