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Why it’s a good time to outsource your marketing

Jun 07, 2022

Joe Papadatos, Managing Director

It’s common knowledge that there is a skills shortage across Australia. The pandemic has caused more upheavals to the workforce than expected. The ‘full stop’ on overseas visitors filling gaps in the workforce has never been felt more than right now.

The unemployment rate in Australia is at its lowest since 1974. Businesses are finding it difficult to recruit qualified staff, despite companies offering higher wages. Furthermore, a huge number of staff are coming down with illnesses, including COVID and the flu, which is creating ongoing shortages. This is being experienced across all industries.

The shortage of staff creates added stress on those turning up for work each day. It’s forcing prices up as supply chains break down.

Despite the change in federal government, there is no relief to the skills shortage in sight.

It’s common for companies to reduce staff numbers to cut costs. However, this is not always the best answer. It can create even more pressure on your loyal staff and make things even more difficult for you to recover. And let’s face it, none of us want to let staff go. Apart from the personal difficulties it creates for the staff that leave, it keeps the remaining staff looking over their shoulder.

Every company’s goal should be to move forward, because if you’re not moving forward, you’re in effect moving backward. Even if you think you’re lying still, or dog-paddling, keeping your head above water, you’re falling behind without realising it because competitors are moving forward. And recovery is a tough climb. To re-connect with success can be an overwhelming challenge.

Your aim should be to thrive

At Icon Visual Marketing, our outlook is: aim to thrive. To tackle problems head on and find solutions rather than let them overwhelm us. And if your company is dog-paddling, we can help you get back into a graceful freestyle.

That’s why now is the right time to outsource your marketing and engage the services of an experienced marketing agency.

And we suggest looking no further than the experienced team at Icon Visual Marketing.

We can step in and seamlessly take care of just about any marketing role, even on a temporary basis, including:

We also have a sister company, Orange Canvas who can help with all aspects of retail marketing, franchise marketing, and eCommerce growth.

With the help of an experienced marketing agency, you can concentrate on other parts of your business knowing that your marketing is in skilled hands.

To many, the initial reaction could be that it is going to cost too much to outsource your marketing. However, we believe engaging a marketing company such as Icon is a shrewd business decision that will reap rewards for your business and brand, and not just in the short term. Here’s why:

You save time and money on recruitment
You don’t need to train new staff
You avoid overheads associated with maintaining staff
You don’t need to buy or hire new equipment or software
You have a complete range of marketing skills at your disposal
You instantly have a wealth of experience to help you
You can pick and choose the services and skills you need

The experienced Icon team will bring new insights, fresh ideas, approaches and strategies. We can set targets that could be even higher than your in-house team could reach.

So how do you find the right marketing company?

Referral by word-of-mouth is a great start. Another is to check websites and social media and see who has the skills and experience to focus on your needs.

At Icon Visual Marketing, we offer a full range of marketing services. We have been around for almost 20 years and worked successfully with clients from a huge range of industries, demonstrating that we are adaptable as well as dependable. We have a cohesive, friendly team of people who are experts in their fields. We’re always happy to meet you and chat about how we can help your business thrive.