Why it’s a good time to outsource your marketing

It’s common knowledge that there is a skills shortage across Australia. The pandemic has caused more upheavals to the workforce than expected. The ‘full stop’ on overseas visitors filling gaps in the workforce has never been felt more than right now.

The unemployment rate in Australia is at its lowest since 1974. Businesses are finding it difficult to recruit qualified staff, despite companies offering higher wages. Furthermore, a huge number of staff are coming down with illnesses, including COVID and the flu, which is creating ongoing shortages. This is being experienced across all industries.

The shortage of staff creates added stress on those turning up for work each day. It’s forcing prices up as supply chains break down.

Despite the change in federal government, there is no relief to the skills shortage in sight.

It’s common for companies to reduce staff numbers to cut costs. However, this is not always the best answer. It can create even more pressure on your loyal staff and make things even more difficult for you to recover. And let’s face it, none of us want to let staff go. Apart from the personal difficulties it creates for the staff that leave, it keeps the remaining staff looking over their shoulder.

Every company’s goal should be to move forward, because if you’re not moving forward, you’re in effect moving backward. Even if you think you’re lying still, or dog-paddling, keeping your head above water, you’re falling behind without realising it because competitors are moving forward. And recovery is a tough climb. To re-connect with success can be an overwhelming challenge.