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Why you should look for a full-service marketing agency

May 16, 2022

Joe Papadatos, Managing Director

Small to medium-sized businesses can benefit from the expertise and professional services of a full-service marketing agency.

A full-service agency can do everything for you in-house – digital and non-digital. You might not need all the services they provide, but you will benefit from their creative ability to identify ways to promote your business that you might not have considered.

How can a full service marketing agency help?

You will save money, save time and strengthen your marketing with the complete professional approach to your brand’s direction that a full-service marketing agency can offer.

The perfect time to approach a full-service agency is when:

Your business is devoting time to marketing that you should spend on core areas of the business
You are stuck for ways to lift your brand’s exposure
You don’t have the expertise or networks to achieve what you want for your brand.

A small agency usually has all-rounders who may not specialise in the area you need, whereas, a full-service agency has the team with the specialised skills to give you a complete range of marketing solutions.

For example, at Icon Visual Marketing, we have specialists in social media marketing, SEO, web development, copywriting, graphic design, public relations, printing, conference management and more.

What does a full service marketing agency do?

Small marketing agencies are often niche – specialising in specific areas of marketing or in specific industries.

A full-service agency will consider your brand in its entirety. They will audit your current marketing, analyse it and conduct appropriate research to develop a marketing plan that aligns with your business goals. They are generally adaptable – capable of servicing businesses in most industries.

A full-service agency will not simply deliver the job but be focused on solutions that help you grow. Icon Visual Marketing can help you with strategies to take your marketing to the next level and beyond. We’ll help you connect with customers, new and old, with bespoke tactical marketing strategies that work.

Marketing follows trends and it evolves. A full-service marketing agency will be up to date on details of the latest strategies and technologies.

It’s important, as a business, that you shift focus when it’s needed. Consider how the details and rules of social media are continually adjusted. Specialists in a full-service agency are more likely to be aware of changes than those with broader less-specialised skills in a niche agency.

What services does a full service marketing agency offer?

Full-service agencies offer solutions for all advertising and marketing. Icon Visual Marketing provides the following services:

These services cover all marketing needs a small to medium sized business might have.

Will a full service marketing agency be too expensive?

Being full-service doesn’t necessarily mean expensive. Marketing agencies, such as Icon Visual Marketing, offer services that cater to your needs. You can choose which areas of marketing you need and work to a budget.

The bottom line is that you could save money using a full-service agency because they already have systems and processes in place that will benefit your brand. They have trained and experienced experts on hand that can be called upon to do the work you require.

What is Odee?

Icon Visual Marketing has a unique online, automated marketing system that’s ideal for small to medium businesses. Called Odee, the system gives businesses powerful marketing resources they might not otherwise be able to afford or even knew existed. Odee allows small to medium-sized businesses to take control of their marketing at a reasonable cost.

Odee gives you a detailed, tailored marketing plan that includes an in-depth competitor analysis, and an easy-to-use digital marketing dashboard. Odee also gives you access to a comprehensive suite of marketing services, that you can scale up or down as needed, to grow your business.