Update from ICON regarding COVID-19
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  Even before the COVID-19 pandemic blindsided us, the Australian economy appeared to be slowing, with bushfires, floods, and weak wages growth dampening consumer spending. At Icon Visual Marketing we too were thrown off a little, but we quickly refocused and drew on some great historical ex..... Read More
While there is no doubt that COVID-19 has restricted businesses from operating as they normally would, it has also presented enormous opportunities.  Watch our Managing Director Joe Papadatos run through the three areas that will assist you the most in running your business in an isolated w..... Read More
Almost overnight companies from the smallest to largest had to quickly adjust to allow their people to work from home. It threw up a whole lot of challenges, particularly for organisations that hadn’t previously provided this option. By necessity, the initial steps focused on the practical aspe..... Read More
The Ps of marketing are as old as marketing itself. Whether you are in the 4 P camp or 7 P camp, the Ps (product, package, price, place, promotion, people, and placement) are the arrows in your marketing quiver and your marketing strategy is the bow. When executed well, together they solve all sor..... Read More
Small and medium businesses often need a helping hand during large-scale crises that impact the economy, and that is certainly the case with the Coronavirus (COVID-19) outbreak. Certain industries and sectors are feeling the impact of COVID-19 more than others, but we want to reassure you that th..... Read More
Most of us are not well-versed in dealing with pandemics, and as we forge onwards through COVID-19 it can seem overwhelming. If you’re an SME business owner, these are particularly challenging times. But don’t let anxiety tempt you into poor decision making. Here are six tips for managing yo..... Read More
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We understand how important it is to continue to navigate your business during this challenging COVID-19 time and we wanted to reassure you that Icon will continue to offer our full range of services to you. The focus of your program may need to change for the short-term, and we are here to help you..... Read More
ICON has recently been named as a preferred supplier by the Local Government Procurement (LGP), which is an integrated procurement management organisation operating under the Local Government of NSW (LGNSW), for Media Planning, Buying & Monitoring, Advertising & Digital Services - Cam..... Read More
Traditional marketing for service-based businesses is a challenge for any business owner, you need to immediately showcase your value, and then put a dollar figure to what your time is worth. Marketing a serviced based business is one of the most difficult areas for a marketing professional, but t..... Read More
Fonts are a key part of graphic design but are often the forgotten relative of the more showy elements like colour and shape. In truth, a font does everything from representing a brand to increasing a brand’s legibility. Unconsciously, the choice of font can tell us so much about a business. In..... Read More
Today we have more mediums than ever through which we can disseminate content. Traditional marketing mediums such as print, radio, television, direct mail and telephone, while still crucial, are no longer the main players. Welcome to the age of video marketing.   Borne out of the necessity..... Read More
Data is the buzzword of every industry at the moment. Data, data, data. Data-driven marketing, data-driven sales, data-driven product development – everything, it seems, is being drive by data. Companies such as Qantas Frequent Flyer and Woolworths Rewards show us how ‘big data’ – a term..... Read More