News

While marketing is at the core of our DNA, Icon offers so much more than marketing advice and activities. We’re built around the mandate that we are here to grow our client’s business, whatever it takes. We do not confine ourselves within the realm of marketing alone, but consider ourselves pa..... Read More
With a love and background in photography, it was only natural that Cal would easily transition in to the client services side of Icon. His devilish smile and quick wit have always been a winner with the clients he’s look after. But it’s his oh so wonderful brain and knowledge of all thing’s..... Read More
Part of being successful in business is being aware of industry movements and trends, insightful views of the future and being able to offer tidbits of information that may get a reader thinking a little deeper in relation to their own situation and business. Icon’s Engine Room blog page will be..... Read More
For the past few years Icon has been busy helping our clients grow their businesses through redesigning websites, creating marketing campaigns, growing social channels and creating new and innovative ways for a business to standout from their competitors. During that time the design and developmen..... Read More
Icon Visual Marketing is pleased to announce that after a series of questions, challenges and Hunger Games-like battles (kisses then raises two fingers in salute), we are now on the ICT (Information and Communications Technology) Panel as a preferred supplier for the ‘NSW Government for Creative..... Read More
There is a point for most businesses when the innovation that launched them is no longer unique and the word of mouth that drove customers to you is a distant memory. For some business owners, they think big. Billboards on freeways, new bells and whistles website, pouring more in to Google. W..... Read More
Every business has a target audience, a group of customers who most benefit and accept the product or service you are offering. Within these target audiences are also smaller subgroups. They share certain characteristics, and have specific wants, needs, and preferences. These smaller subgroups are..... Read More
Strategy is everything in marketing. There is often debate about whether public relations or advertising is more beneficial to a campaign’s success, but in reality they serve very unique purposes and therefore work best when both factored into the marketing equation. PR is earned coverage. It inv..... Read More
In April this year, Google announced plans to change to mobile first indexing. Websites will now be crawled first on mobile, then desktop. This doesn’t mean that desktop page content will no longer be crawled or indexed, but Google is making it clear that the future is very much mobile and for..... Read More
Google has announced a July 2018 deadline for when Google Chrome will begin explicitly warning users if a site is insecure. HTTP sites will be all deemed insecure and be penalised by losing rankings in search returns. HTTPS sites, that is sites with a current SSL Certificate, are deemed secure...... Read More