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Part of being successful in business is being aware of industry movements and trends, insightful views of the future and being able to offer tidbits of information that may get a reader thinking a little deeper in relation to their own situation and business. Icon’s Engine Room blog page will be..... Read More
Blogs are one of the oldest forms of content distribution on the internet. In fact, they have been around for over 20 years in some form or another.  It’s generally recognized that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. Of c..... Read More
Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something longer like a brochure or sales flyer, sometimes the PR wo..... Read More
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most powerful. The wind tries to blow a coat off a man but fails..... Read More
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Video is an extremely important and integral part of modern marketing. Whether it is being used to promote your business, inform your clients or tell a unique story, the medium is so versatile that not only the delivery can vary greatly, but also the style and look! Video has become one of the mo..... Read More
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The 2016 Social Media Marketing Industry Report published in May 2016 examined the industry trends into how marketers are using social media to grow their business. However the report also had some interesting figures around the growth of blogging for B2B marketing and its importance to overall B2B..... Read More
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In the past, if you wanted to improve the overall ranking of your website, you would have to learn metadata, title tags, headers, H1-H3, etc. and details that programmers speak of in code and jargon. While these aspects are relevant, there is lots you can do yourself to improve the ranking of your s..... Read More
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In the B2B sector, a minimum 57% of a typical purchase decision is made before a customer even talks to a supplier which doesn’t leave much time for changing customers’ opinions. And with the internet being the number one source of information, content marketing is more important than ever for B..... Read More
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Content marketing is an effective marketing program which focuses on creating and distributing valuable, relevant, and consistent content online in formats such as written articles, videos, whitepapers, infographics and podcasts for example.Content marketing is based on information sharing and gener..... Read More
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For many decades, B2B marketing has relied on trust, word of mouth and customer loyalty. Traditional marketing wasn’t seen as something B2B companies needed. But times have changed. B2B businesses who rely on a key number of clients to drive their business need to ensure those customers understand..... Read More
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