Why publish to Google+? Your Google+ page is more than just another channel for your content. The actual number of users on Google Plus is still struggling; just 65,000 users in Australia compared with 13.4million Facebook and 2.79million Twitter1 users. So should you be placing any brand focus on a..... Read More
Before the explosion of online advertising and social media, the media multiplier effect was all the buzz. Put simply, the media multiplier was to pounding the consumers with the same marketing message through all channels at the same time. For example, the media multiplier has always demonstrated t..... Read More
A new study from the US shows that 30% of all Americans get their news from social media – 59.5% of these from Facebook, 20% use Twitter as their main source and then You Tube and Google Plus next. People are getting more breaking news than ever, sometimes as it happens, thanks to rapid-fire socia..... Read More
Great social media content is unique and should invite the viewer to engage. Use your social media strategy to engage customers, interact with them, share what interests you and information that may be important to them. That’s how you’ll grow you a loyal fan base who are interacting with your b..... Read More
LinkedIn is the largest professional social network online today with an astounding 135 million users and a targeted audience of business professionals. Endorsements create opportunities to forge stronger bonds with your connections, and add credibility to their profiles. Getting an endorsement fro..... Read More
There are more than 2.9 million Twitter accounts in Australia. A 2013 Sensis social media report found that about 15% of Australian internet users used Twitter, compared with 95% who use Facebook  - however Twitter usage is growing and Twitter use by business is increasing fast.At t..... Read More
Growing your social media channel fans and followers is an aim of many companies who want to engage more with clients and potential customers. And a smart way to build up your social media fan base is to leverage email to help build your audience, increase response, and strengthen customer relations..... Read More
A lot of large brands have an active social media presence, however there continues to be an over-reliance on simple counting of Facebook Fans as a key performance metric. In any Facebook marketing program, there should be two strategies in play – a Fan Acquisition Program to grow the opportunitie..... Read More
And why business needs to listen! Whether you are a small business or a large organisation – if you are using or considering a social media strategy, your key question should be “how social media will benefit who I am trying to engage with?” Remember all consumers including social media user..... Read More
When using social media for your business, there are some general Best practice guidelines you should adhere to. Always use URL Shorteners in Blog and Social Media – This is highly measurable and saves valuable posting space. Think Bit.Ly or Google URL Shortener Always link content back to the..... Read More