Update from ICON regarding COVID-19


For the past few years Icon has been busy helping our clients grow their businesses through redesigning websites, creating marketing campaigns, growing social channels and creating new and innovative ways for a business to standout from their competitors. During that time the design and developmen..... Read More
In April this year, Google announced plans to change to mobile first indexing. Websites will now be crawled first on mobile, then desktop. This doesn’t mean that desktop page content will no longer be crawled or indexed, but Google is making it clear that the future is very much mobile and for..... Read More
There was once a time where web design and content were siloed, destined never to meet until their union on a web page. However, times and viewing habits have changed thanks to advancements in mobile technology and content consumption behaviours. In many cases, design was the driving force behind..... Read More
Many months ago, “mobilegeddon” occurred wherein mobile-friendly websites would get a visibility boost in search engines over their desktop-only counterparts for searches that occurred on mobile. Google is now experimenting with “mobile-first indexing” which takes this one step further. E..... Read More
With the ever-evolving nature of technology and the web, ensuring that your website is up-to-date with every single digital advancement is just not financially feasible. However, there does come a point when your website is just too out-dated to remain competitive. These ten indicators will help you..... Read More
Many web development companies shroud their design and development processes in mystery, jargon and secrecy. Here at Icon, we have our processes and procedures, but our transparency and communication ensure the client understands every step of the way and is involved in the final delivery of a websi..... Read More
A recent study by CitiXsys found that 85% of Australians are regularly shopping online, and 52% of people surveyed find online shopping more convenient than in-store. Given that online sales are an increasing trend in Australia, is your business or website ready to capture online sales? Building an..... Read More
There are many steps to setting up a website; domain name registration, setting up hosting for your website, email addresses, design of your website, creating content, developing the website so it is easy to find on the web as well as integrating with any social media you may have or need. As  ..... Read More
  Icon Visual Marketing have been creating and developing websites for clients across a range of industries for many years, ensure the latest technology and optimisation is featured to deliver more website visitors and enquiries.For the past three years, we have been building websites using th..... Read More
While there is no specific expiry date on a website, there comes a time when a refresh and a revamp of your website makes good business sense. So, what are some key indicators that your website is no longer making the cut? Your website is looking old Website design is an ever evolving c..... Read More
Every website should not only be easy to use, but be driven by a user friendly and flexible Content Management System (CMS). The question facing many businesses today is whether to invest in a Commercial or Open-Source CMS – but what is the difference?The most significant difference between the tw..... Read More
Your website needs to evolve with your business, be in line with brand values and messages. However many businesses build there site and assume that’s it, it’s done. However your brand needs to be updated and refreshed every three years to not only match your brand, but to take advantages of des..... Read More