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In April this year, Google announced plans to change to mobile first indexing. Websites will now be crawled first on mobile, then desktop. This doesn’t mean that desktop page content will no longer be crawled or indexed, but Google is making it clear that the future is very much mobile and for..... Read More
Google has announced a July 2018 deadline for when Google Chrome will begin explicitly warning users if a site is insecure. HTTP sites will be all deemed insecure and be penalised by losing rankings in search returns. HTTPS sites, that is sites with a current SSL Certificate, are deemed secure...... Read More
A report into commuting in Australia showed that we spend 4.4 hours a week, or 53 minutes a day for a five-day working week, travelling to and from work. And that doesn’t include the rest of the day when we are travelling around the city for work. So, we are on the road, a lot. That is what veh..... Read More
'A rose by any other name would smell as sweet'? is Juliet’s argument that it doesn’t matter that Romeo is from the family’s rival house of Montague. What really matters is what something is, not what it is called. This statement, written over 500 years ago by a little-known playwright call..... Read More
Last month Icon Visual Marketing turned 15, a fantastic achievement we are proud of. As part of our celebration of turning 15, we asked Managing Director Joe Papadatos what he’s learned over 15 years in business.   15 years all ready? It’s like a blink of an eye. So much has changed and..... Read More
It was once said that “a picture is worth a thousand words,” however in reality in 2018, a minute of video is worth 1.8 million words.[1] With the need and reliance upon customer engagement growing exponentially, video has been found to be the best and most efficient way of engaging your custo..... Read More
There was once a time where web design and content were siloed, destined never to meet until their union on a web page. However, times and viewing habits have changed thanks to advancements in mobile technology and content consumption behaviours. In many cases, design was the driving force behind..... Read More
Icon Visual Marketing is today is celebrating 15 years in the marketing industry  as a wholly independent, full-service marketing agency. Founded by Joe Papadatos on 30 January 2003 with just one staff member, Icon Visual Marketing has since grown to more than 40 employees offering a ful..... Read More
Blogs are one of the oldest forms of content distribution on the internet. In fact, they have been around for over 20 years in some form or another.  It’s generally recognized that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. Of c..... Read More
My Nonna often recounts tales of walking from her tiny Southern Italian village to the neighbouring town in pursuit of basic grocery and household items. There was no pharmacist, no shopping centre and certainly no supermarket to quickly pop into and grab a ready-to-bake meal. Clothes were sewn with..... Read More