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Icon Visual Marketing is pleased to announce that after a series of questions, challenges and Hunger Games-like battles (kisses then raises two fingers in salute), we are now on the ICT (Information and Communications Technology) Panel as a preferred supplier for the ‘NSW Government for Creative..... Read More
There is a point for most businesses when the innovation that launched them is no longer unique and the word of mouth that drove customers to you is a distant memory. For some business owners, they think big. Billboards on freeways, new bells and whistles website, pouring more in to Google. W..... Read More
Every business has a target audience, a group of customers who most benefit and accept the product or service you are offering. Within these target audiences are also smaller subgroups. They share certain characteristics, and have specific wants, needs, and preferences. These smaller subgroups are..... Read More
Strategy is everything in marketing. There is often debate about whether public relations or advertising is more beneficial to a campaign’s success, but in reality they serve very unique purposes and therefore work best when both factored into the marketing equation. PR is earned coverage. It inv..... Read More
In April this year, Google announced plans to change to mobile first indexing. Websites will now be crawled first on mobile, then desktop. This doesn’t mean that desktop page content will no longer be crawled or indexed, but Google is making it clear that the future is very much mobile and for..... Read More
Google has announced a July 2018 deadline for when Google Chrome will begin explicitly warning users if a site is insecure. HTTP sites will be all deemed insecure and be penalised by losing rankings in search returns. HTTPS sites, that is sites with a current SSL Certificate, are deemed secure...... Read More
A report into commuting in Australia showed that we spend 4.4 hours a week, or 53 minutes a day for a five-day working week, travelling to and from work. And that doesn’t include the rest of the day when we are travelling around the city for work. So, we are on the road, a lot. That is what veh..... Read More
'A rose by any other name would smell as sweet'? is Juliet’s argument that it doesn’t matter that Romeo is from the family’s rival house of Montague. What really matters is what something is, not what it is called. This statement, written over 500 years ago by a little-known playwright call..... Read More
Last month Icon Visual Marketing turned 15, a fantastic achievement we are proud of. As part of our celebration of turning 15, we asked Managing Director Joe Papadatos what he’s learned over 15 years in business.   15 years all ready? It’s like a blink of an eye. So much has changed and..... Read More
It was once said that “a picture is worth a thousand words,” however in reality in 2018, a minute of video is worth 1.8 million words.[1] With the need and reliance upon customer engagement growing exponentially, video has been found to be the best and most efficient way of engaging your custo..... Read More