Update from ICON regarding COVID-19
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Social media has become a popular way for people to communicate, but establishing your medical practice on social media isn’t as simple as creating a profile and putting up a few new posts! There are numerous questions your medical practice needs to ask itself before considering the creation of a..... Read More
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While there is no specific expiry date on a website, there comes a time when a refresh and a revamp of your website makes good business sense. So, what are some key indicators that your website is no longer making the cut? Your website is looking old Website design is an ever evolving c..... Read More
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A lot of what goes into building your brand is simply telling your story. At its core, the heart of your corporate story is the voice of your brand. Stories are as important now in the digital world as have been throughout time for people to learn their heritage and history.And while it’s true th..... Read More
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It’s reasonable to think that your digital marketing strategy is really just a targeted Google strategy. After all, Google boasted a whopping 93% of search engine market share in Australia in 2013. However, your digital marketing strategy needn’t be reliant on just one search engine alone. There..... Read More
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As businesses examine their marketing budgets for 2015, many may be asking how much they should allocate to their digital campaigns. In 2014, digital marketing surged ahead of other advertising segments and took a demanding 34% of market spend Australia-wide, and that number is increasing every mon..... Read More
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Digital Pay-Per-Click Advertising (PPC) can be an important part of your overall digital marketing strategy. Using paid search advertising platforms such as Google AdWords and Bing Ads is a powerful strategy in your business’ marketing plan, delivering cost effective online leads and sales. When m..... Read More
Harrington Grove is a premium master planned residential community situated within the Harrington Park estate. Icon has worked with Harrington Grove from the beginning of the prestigious estate, building the brand and communication platform that launched this award winning devel..... Read More
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It may be hard to predict what opportunities and threats your business may face in 2015, but having a strategic marketing plan in place will reduce the likelihood of your business growth being stunted by unpredictability.  Why do so many New Year’s resolutions fail? Or diets that start so st..... Read More
There's a lot to consider when trying to get a handle on what's important in terms of Digital Marketing Trends for 2015. From technology trends, Google algorithm changes, to changing business models and new social media platforms that offer even more ways to share, it's almost impossible to know..... Read More
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While most people are focused on just getting through to Christmas, you can make your business stand out by thinking past that and laying the ground-work for a great start to 2015. Christmas is here, but that doesn’t mean you can’t start planning for a successful 2015. Starting back strong in 2..... Read More
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It's easy to tune out when your marketing agency or digital guru starts banging on about Google's Penguin, but when they mention pandas, pigeons, and penguins, they really aren’t just referring to the office pet. Google is constantly updating their ranking algorithms to give their users – your..... Read More
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It’s already started. Just a day after Halloween the Christmas decorations are up in the shopping centres and Santa’s workshop is being prepared for family photos of crying children on Santa’s lap. It should be no shock that shopping centres and retail are all over Christmas – it’s their..... Read More