Update from ICON regarding COVID-19


Starting or running a business is not the easiest of tasks. While you may have a great product or service offering, where do you go from there? What’s your brand or business message? Do you create a website? Or a social media business page and advertise through that? What about the age-old quest..... Read More
To some, traditional marketing – practices such as advertising, public relations, branding and corporate communications – is dead. The reality is quite the opposite: traditional marketing is now part of a much wider marketing ecosystem. Marketing evolves with technology and with the times. Pr..... Read More
Have you ever found yourself gravitating towards someone? As though every time they’re around you feel at ease? And if so, do you remember what it was you liked about them? Were they bubbly, friendly, thoughtful, caring, considerate or approachable? If so, then it’s a good chance that you like..... Read More
The year 2000 was important for many reasons. The new millennia, Sydney Olympic games and launch of a little advertising vehicle called Google AdWords with ads running on the right side of the screen. At the time, 350 advertisers were beta-testing the program. Today, globally, Google serves over..... Read More
While marketing is at the core of our DNA, Icon offers so much more than marketing advice and activities. We’re built around the mandate that we are here to grow our client’s business, whatever it takes. We do not confine ourselves within the realm of marketing alone, but consider ourselves pa..... Read More
With a love and background in photography, it was only natural that Cal would easily transition in to the client services side of Icon. His devilish smile and quick wit have always been a winner with the clients he’s look after. But it’s his oh so wonderful brain and knowledge of all thing’s..... Read More
Part of being successful in business is being aware of industry movements and trends, insightful views of the future and being able to offer tidbits of information that may get a reader thinking a little deeper in relation to their own situation and business. Icon’s Engine Room blog page will be..... Read More
For the past few years Icon has been busy helping our clients grow their businesses through redesigning websites, creating marketing campaigns, growing social channels and creating new and innovative ways for a business to standout from their competitors. During that time the design and developmen..... Read More
Icon Visual Marketing is pleased to announce that after a series of questions, challenges and Hunger Games-like battles (kisses then raises two fingers in salute), we are now on the ICT (Information and Communications Technology) Panel as a preferred supplier for the ‘NSW Government for Creative..... Read More
There is a point for most businesses when the innovation that launched them is no longer unique and the word of mouth that drove customers to you is a distant memory. For some business owners, they think big. Billboards on freeways, new bells and whistles website, pouring more in to Google. W..... Read More
Every business has a target audience, a group of customers who most benefit and accept the product or service you are offering. Within these target audiences are also smaller subgroups. They share certain characteristics, and have specific wants, needs, and preferences. These smaller subgroups are..... Read More
Strategy is everything in marketing. There is often debate about whether public relations or advertising is more beneficial to a campaign’s success, but in reality they serve very unique purposes and therefore work best when both factored into the marketing equation. PR is earned coverage. It inv..... Read More