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In the B2B sector, a minimum 57% of a typical purchase decision is made before a customer even talks to a supplier which doesn’t leave much time for changing customers’ opinions. And with the internet being the number one source of information, content marketing is more important than ever for B..... Read More
Local events and in store promotions are an effective marketing strategy used to drive in-store traffic and sales. Traditional marketing with the addition of social media can widen your audience and attract more people than ever.Icon recently worked closely with King Street bakery café Bakers Maiso..... Read More
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Content marketing is an effective marketing program which focuses on creating and distributing valuable, relevant, and consistent content online in formats such as written articles, videos, whitepapers, infographics and podcasts for example.Content marketing is based on information sharing and gener..... Read More
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With the new financial year here and a new marketing budget for 2016/17, knowing where to allocate your budget, even if it is limited, will set you in good position for success for the coming 12 months.The best way to choose where to allocate your marketing budget is to first develop your marketing..... Read More
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Social media is one platform of many, a tactic that does a great job of supporting online and offline marketing campaigns but doesn’t work on its own. Smart marketers have realised that social media doesn’t work on its own as a marketing strategy. According to Forbes magazine, this distinction i..... Read More
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Icon is proud to have been awarded the new Google Partner Specialization badge for excellence in Search online advertising campaigns.Icon has been a trusted Google Partner since 2013 and has been part of the Google accreditation program since 2010. Icon’s team of experienced and knowledgeable digi..... Read More
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For many decades, B2B marketing has relied on trust, word of mouth and customer loyalty. Traditional marketing wasn’t seen as something B2B companies needed. But times have changed. B2B businesses who rely on a key number of clients to drive their business need to ensure those customers understand..... Read More
With the ever-evolving nature of technology and the web, ensuring that your website is up-to-date with every single digital advancement is just not financially feasible. However, there does come a point when your website is just too out-dated to remain competitive. These ten indicators will help you..... Read More
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According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content market..... Read More
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Icon Visual Marketing have worked closely with many leading property developments to set marketing strategies, develop brand identities and establish the development’s position within the community.Our specialist property marketing consultants have worked with an extensive list of national propert..... Read More