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With the new financial year here and a new marketing budget for 2016/17, knowing where to allocate your budget, even if it is limited, will set you in good position for success for the coming 12 months.The best way to choose where to allocate your marketing budget is to first develop your marketing..... Read More
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Social media is one platform of many, a tactic that does a great job of supporting online and offline marketing campaigns but doesn’t work on its own. Smart marketers have realised that social media doesn’t work on its own as a marketing strategy. According to Forbes magazine, this distinction i..... Read More
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Icon is proud to have been awarded the new Google Partner Specialization badge for excellence in Search online advertising campaigns.Icon has been a trusted Google Partner since 2013 and has been part of the Google accreditation program since 2010. Icon’s team of experienced and knowledgeable digi..... Read More
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For many decades, B2B marketing has relied on trust, word of mouth and customer loyalty. Traditional marketing wasn’t seen as something B2B companies needed. But times have changed. B2B businesses who rely on a key number of clients to drive their business need to ensure those customers understand..... Read More
With the ever-evolving nature of technology and the web, ensuring that your website is up-to-date with every single digital advancement is just not financially feasible. However, there does come a point when your website is just too out-dated to remain competitive. These ten indicators will help you..... Read More
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According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content market..... Read More
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Icon Visual Marketing have worked closely with many leading property developments to set marketing strategies, develop brand identities and establish the development’s position within the community.Our specialist property marketing consultants have worked with an extensive list of national propert..... Read More
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Many web development companies shroud their design and development processes in mystery, jargon and secrecy. Here at Icon, we have our processes and procedures, but our transparency and communication ensure the client understands every step of the way and is involved in the final delivery of a websi..... Read More
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 A new Australian report looking into the B2B Marketing Outlook 2016 has this week been published by Green Hat in association with ADMA, Marketing Magazine and B2B Marketing UK. The report, now in its sixth year, looks at best in class analysis and how to measure marketing activity using this..... Read More
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 I’m astounded that cafes can charge up to $16.50 for simple dishes such as avocado on toast, dressed up with buzz words like “crushed”, “crumbled” or “smashed”. Isn’t that what we do at home with the back of a fork? Aren’t they just different ways to mash an avo on a piece of..... Read More