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 A new Australian report looking into the B2B Marketing Outlook 2016 has this week been published by Green Hat in association with ADMA, Marketing Magazine and B2B Marketing UK. The report, now in its sixth year, looks at best in class analysis and how to measure marketing activity using this..... Read More
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 I’m astounded that cafes can charge up to $16.50 for simple dishes such as avocado on toast, dressed up with buzz words like “crushed”, “crumbled” or “smashed”. Isn’t that what we do at home with the back of a fork? Aren’t they just different ways to mash an avo on a piece of..... Read More
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In a hectic world of blogging and social media posting, it can be easy schedule your posts and online content well in advance to save you time in the future.However, this morning we are reminded about the importance of timing in all posts that you do. Alongside news of the disaster that has occurred..... Read More
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Why do so many New Year’s resolutions fail? Or diets that start so strong on day one never make it past day eight? It is inherent to human nature not to plan past the initial idea of wanting to do better and therefore never making a solid long term plan for success. This is also true when it comes..... Read More
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A recent study by CitiXsys found that 85% of Australians are regularly shopping online, and 52% of people surveyed find online shopping more convenient than in-store. Given that online sales are an increasing trend in Australia, is your business or website ready to capture online sales? Building an..... Read More
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As manufacturing continues to decline as an industry sector, both in terms of employment and output, it is medium-sized enterprises, or companies with revenue of $1 million-$100 million, who will continue to experience the fastest levels of growth, according to the report, A Snapshot of Australia’..... Read More
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So, you’re the marketing person for a medium sized business and your boss sides up to you in the lunchroom and puts you on the spot by asking, “Will social media increase my sales?” Um, splutter splutter, what does the boss know about social media. Who told her?So, how do you answer? Yes you k..... Read More
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In marketing the decision whether to outsource your marketing or build a team in-house can be difficult and challenge the traditional way your business runs. We look at it this way. Unless you find the ‘mythical marketer” with the right mix of strategy expertise to build you a solid marketing ex..... Read More
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The last few weeks has seen a slowdown in the Sydney, and Australian, property market, with news across the country reporting slowing auction clearance rates and property on the market for longer than has been seen in the past few years. While the property market has been hot for a while, what about..... Read More
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As it does every year, the 2015 Google Analytics Conference continued to share insights, trends, business challenges and digital updates direct from the global team of Google. The Icon Digital Marketing team attended the 2015 conference in Sydney and were provided a great round up of the current and..... Read More