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  Icon Visual Marketing have been creating and developing websites for clients across a range of industries for many years, ensure the latest technology and optimisation is featured to deliver more website visitors and enquiries.For the past three years, we have been building websites using th..... Read More
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Google has recently announced that its search ranking signal will soon favour mobile friendly websites in mobile searches, meaning non-mobile friendly sites are at risk of losing rankings and potential customers and sales. According to the Google Webmaster Central Blog, “Starting April 21, we wil..... Read More
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Building an opt-in database of potential and existing customers is an important part of your marketing and business growth strategy. The ability to communicate offers, changes, relevant information, and sales in a cost-effective manner can increase sales, result in a higher rate of conversion than o..... Read More
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When social media first began making its way into our lives many were ready to dismiss it as just another fad. Instead, social media persisted in permeating our social structures until it altered the very way we communicate with each other on a day-to-day basis. Whether you’re a fan of this interc..... Read More
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Building an opt-in database of potential and existing customers is an important part of your marketing and business growth strategy. The ability to communicate offers, changes, relevant information, and sales in a cost-effective manner can increase sales, result in a higher rate of conversion than o..... Read More
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If set up in the correctly with tracking in place, every aspect of digital marketing can be measured and tracked, analysed and reviewed so you can make real time adjustments to your digital marketing campaign and budgets. Tracking software such as Google Analytics is a powerful tool to measure and..... Read More
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Social media has become a popular way for people to communicate, but establishing your medical practice on social media isn’t as simple as creating a profile and putting up a few new posts! There are numerous questions your medical practice needs to ask itself before considering the creation of a..... Read More
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While there is no specific expiry date on a website, there comes a time when a refresh and a revamp of your website makes good business sense. So, what are some key indicators that your website is no longer making the cut? Your website is looking old Website design is an ever evolving c..... Read More
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A lot of what goes into building your brand is simply telling your story. At its core, the heart of your corporate story is the voice of your brand. Stories are as important now in the digital world as have been throughout time for people to learn their heritage and history.And while it’s true th..... Read More
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It’s reasonable to think that your digital marketing strategy is really just a targeted Google strategy. After all, Google boasted a whopping 93% of search engine market share in Australia in 2013. However, your digital marketing strategy needn’t be reliant on just one search engine alone. There..... Read More