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Building an opt-in database of potential and existing customers is an important part of your marketing and business growth strategy. The ability to communicate offers, changes, relevant information, and sales in a cost-effective manner can increase sales, result in a higher rate of conversion than o..... Read More
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When social media first began making its way into our lives many were ready to dismiss it as just another fad. Instead, social media persisted in permeating our social structures until it altered the very way we communicate with each other on a day-to-day basis. Whether you’re a fan of this interc..... Read More
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Building an opt-in database of potential and existing customers is an important part of your marketing and business growth strategy. The ability to communicate offers, changes, relevant information, and sales in a cost-effective manner can increase sales, result in a higher rate of conversion than o..... Read More
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If set up in the correctly with tracking in place, every aspect of digital marketing can be measured and tracked, analysed and reviewed so you can make real time adjustments to your digital marketing campaign and budgets. Tracking software such as Google Analytics is a powerful tool to measure and..... Read More
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Social media has become a popular way for people to communicate, but establishing your medical practice on social media isn’t as simple as creating a profile and putting up a few new posts! There are numerous questions your medical practice needs to ask itself before considering the creation of a..... Read More
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While there is no specific expiry date on a website, there comes a time when a refresh and a revamp of your website makes good business sense. So, what are some key indicators that your website is no longer making the cut? Your website is looking old Website design is an ever evolving c..... Read More
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A lot of what goes into building your brand is simply telling your story. At its core, the heart of your corporate story is the voice of your brand. Stories are as important now in the digital world as have been throughout time for people to learn their heritage and history.And while it’s true th..... Read More
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It’s reasonable to think that your digital marketing strategy is really just a targeted Google strategy. After all, Google boasted a whopping 93% of search engine market share in Australia in 2013. However, your digital marketing strategy needn’t be reliant on just one search engine alone. There..... Read More
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As businesses examine their marketing budgets for 2015, many may be asking how much they should allocate to their digital campaigns. In 2014, digital marketing surged ahead of other advertising segments and took a demanding 34% of market spend Australia-wide, and that number is increasing every mon..... Read More
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Digital Pay-Per-Click Advertising (PPC) can be an important part of your overall digital marketing strategy. Using paid search advertising platforms such as Google AdWords and Bing Ads is a powerful strategy in your business’ marketing plan, delivering cost effective online leads and sales. When m..... Read More