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B2B Marketing is the specialist field of understanding and communicating the challenges of communicating often complex and technical business products and services to niche business markets.One of the keys to successful business to business marketing is the understanding that, regardless of what ser..... Read More
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Changes over the last fifteen years, mean that medical practices and businesses can use a variety of media and marketing opportunities to advertising services and attract patients. Done properly, medical marketing and advertising can grow your business, attract the patients you want, connect more wi..... Read More
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When formulating your marketing messages, it is essential to be clear, concise and thoughtful to whom you are talking to make the most impact from every communication.If you try to use each communication or advertisement to be all things to all people by providing too much information, in a complica..... Read More
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The strength of any businesses, regardless of industry or company sector, is the power of the people out there selling the brand and products. Identifying and grooming leaders within this group is key, however the real secret to the continued growth of the business is to keep these leaders engaged a..... Read More
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The changes in Cuba’s economy and loosening power of the socialist regime has led to the rise of a new class not before existing in Cuba – entrepreneurs. A group of people who finally freed from government work can go out and create their own businesses and place in the Cuban economy.One such bu..... Read More
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The terms marketing and advertising are often used in place of each other, leaving a confused state where franchisors and franchisees are unsure of their role in building the brand as well as trying to deliver leads that convert to sales. Expectations of roles and activities vary widely as brand po..... Read More
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A strong and motivated sales force armed with your high quality product is the foundation to building a successful direct selling company. After all, your sales team are the public face of your company and it’s the positive experiences they deliver that will be most important in building long term..... Read More
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Changes to the Google search ranking signal have started changing how websites appear in mobile search. Claims are that more than half of Australia's biggest companies will "disappear" from Google on mobile devices as the US technology giant changes the way it ranks searches. According to the Googl..... Read More
If you are unsure of how mobile friendly your website is, Google has provided a mobile-friendly test to check.  ..... Read More
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When it comes to social media, little has to be said about its potential to accelerate a business’ growth. In fact, for many businesses, the presence of an official company account on platforms such as Facebook, Twitter, and Google+ are no longer optional; they’re a necessity. And yet, social m..... Read More